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DigiPlus unveils new look, brand purpose

The company says this is part of its efforts to boost digital transformation.
The new DigiPlus look

Brand specialist Landor tapped

DigiPlus Interactive Corp. has unveiled its new look and overall branding to align with its pivot to digital transformation.

It worked with brand specialist Landor for its brand transformation journey.

DigiPlus said its new look is rooted in its new brand purpose: to reimagine the wonderful new possibilities when we bring things together. The new DigiPlus logo features interlocking shapes brought together by an intersection - two simple pieces that create something new to showcase the essence of DigiPlus.

For the brand colors, there are shades of blue and purple to give the new DigiPlus icon a younger, tech-forward look.

The latest logo also comes with the new tagline "Multiply the fun". This translates to multiple ways that the brand impacts its stakeholders.

We are thrilled about this latest chapter in our company’s history. Our new brand exercise is a testament to our commitment to continuously evolve and innovate, said DigiPlusPresident Andy Tsui. Our new visual identity better reflects our continued drive to be most innovative digital entertainment company in the Philippines that combines cutting- edge technologies to multiply the fun and happiness in people's lives.

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