Apple launches iPhone 16 Pro, Pro Max: Apple A18 Pro chip, AI, Camera Control, improved triple cam w/ zoom, PHP 69,990 starting price
On schedule, Apple today launched its latest and more powerful iPhone line, the iPhone 16 Pro Series.
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| iPhone 16 Pro, Pro Max colors |
Meet the latest "Pro" iPhones with AI
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| Key features of the new iPhone 16 Pro and 16 Pro Max |
It consists of the iPhone 16 Pro and iPhone 16 Pro Max boasting an even tougher build, larger displays than ever, Always-On support, a new class-leading chip optimized to enable GenAI tasks, better than ever cameras, and longer battery life, just to name a few.
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| Apple A18 Pro chip for iPhone 16 Pro/Pro Max |
In particular, both devices feature an extra-tough Grade 5 titanium design with a refined micro-blasted finish paired with the latest version of its Ceramic Shield glass protection with up to 50 percent better durability than the previous generation.
The screen sizes are now bigger at 6.3-inch and 6.9-inch coming from 6.12 and 6.69 of the previous Pro iPhones.
Both models have a top-center punch-hole with Dynamic Island for notifications and more.
Moreover, it now has an Action button to voice record and translate a phrase as well as the ability to be customized to open the calendar or flashlight and unlock your car.
This also supports the Camera Control button with gesture support, light press, long press, changing focal points, zooming, applying effects, and more.
For cameras, the phones are equipped with the 48MP f/1.78 w/ 100 percent Focus Pixel, second-generation sensor-shift OIS + 48MP f/2.2 13mm 120-degree ultra-wide-angle w/ Hybrid Focus Pixels + 12MP f/2.8 f/2.8 5x Tetraprism Telephoto w/ 100 percent Focus Pixels, 3D sensor-shift OIS + Adaptive True Tone flash.
This also comes with the cinematic slow motion that can record up to 4K 120 fps in HDR quality. The max zoom for videos is 25x.
Its cameras also support 48MP macro photography.
Moreover, Apple claims that the phone now has 4x studio quality mics with wind noise reduction and Audio Mix support.
Like the previous iPhones, it has Crash Detection and Emergency SOS.
Apple Intelligence is also now available as well. According to the company, Apple Intelligence aims to help its users get things done securely and safely.
It'll come in a FREE software upgrade with its Beta coming next month. It'll also come with localized English soon. More languages like Chinese, French, Spanish, and more will be supported next year as well.
Apple also noted that you can use the iPhone to ask ChatGPT for guidance.
It will also feature the Visual Intelligence feature with the camera to help its users get answers faster. It is coming later this year.
Apple 16 Pro Specs
Display: 6.3-inch Latest-generation Ceramic Shield protected Super Retina XDR OLED screen w/ 120Hz ProMotion, HDR, True Tone, FHD+ 2622 x 1206 resolution at 458 ppi
CPU: 3nm Apple A18 Pro hexa-core processor, 16-core Neural Engine
GPU: 6‑core GPU
ROM: 128GB/256GB/512GB/1TB
Back Camera: 48MP f/1.78 w/ 100 percent Focus Pixel, second-generation sensor-shift OIS + 48MP f/2.2 13mm 120-degree ultra-wide-angle w/ Hybrid Focus Pixels + 12MP f/2.8 f/2.8 5x Tetraprism Telephoto w/ 100 percent Focus Pixels, 3D sensor-shift OIS + Adaptive True Tone flash
Selfie Camera: 12MP f/2.2 TrueDepth Camera + Retina Flash
Battery: Up to 27 hours video playback w/ 30W fast charging + 30W MagSafe and Qi wireless charging
OS: iOS 18
Connectivity: WiFi, 5G, 4G LTE, satellite messaging, Bluetooth, second-generation Ultra Wideband chip, NFC, GPS, GLONASS, Galileo, BeiDou, QZSS, NavIC, iBeacon microlocation, dual SIM (nano + eSIM)
Sensors: High-g accelerometer, dual ambient light, proximity, barometer
Others: Face ID, IP68 water and dust resistance, Sapphire crystal lens cover, Action Button, Camera Control, stereo speakers, 4x studio-quality mics, improved cooling, Colors: Black Titanium, White Titanium, Natural Titanium, Desert Titanium
Dimensions: 149.6 x 71.5 x 8.25 mm
Weight: 199 g
Price: Starts at PHP 69,990
Apple 16 Pro Max Specs
Display: 6.9-inch Latest-generation Ceramic Shield protected Super Retina XDR OLED screen w/ 120Hz ProMotion, HDR, True Tone, FHD+ 2868 x 1320 resolution at 458 ppi
CPU: 3nm Apple A18 Pro hexa-core processor, 16-core Neural Engine
GPU: 6‑core GPU
ROM: 256GB/512GB/1TB
Back Camera: 48MP f/1.78 w/ 100 percent Focus Pixel, second-generation sensor-shift OIS + 48MP f/2.2 13mm 120-degree ultra-wide-angle w/ Hybrid Focus Pixels + 12MP f/2.8 f/2.8 5x Tetraprism Telephoto w/ 100 percent Focus Pixels, 3D sensor-shift OIS + Adaptive True Tone flash
Selfie Camera: 12MP f/2.2 TrueDepth Camera + Retina Flash
Battery: Up to 27 hours video playback w/ 30W fast charging + 30W MagSafe and Qi wireless charging
OS: iOS 18
Connectivity: WiFi, 5G, 4G LTE, satellite messaging, Bluetooth, second-generation Ultra Wideband chip, NFC, GPS, GLONASS, Galileo, BeiDou, QZSS, NavIC, iBeacon microlocation, dual SIM (nano + eSIM)
Sensors: High-g accelerometer, dual ambient light, proximity, barometer
Others: Face ID, IP68 water and dust resistance, Sapphire crystal lens cover, Action Button, Camera Control, stereo speakers, 4x studio-quality mics, improved cooling, Colors: Black Titanium, White Titanium, Natural Titanium, Desert Titanium
Dimensions: 163 x 77.6 x 8.25 mm
Weight: 227 g
Price: Starts at PHP 84,990
Price and availability
Apple iPhone 16 Pro 128GB - PHP 69,990
Apple iPhone 16 Pro 256GB - PHP 76,990
Apple iPhone 16 Pro 512GB - PHP 88,990
Apple iPhone 16 Pro 1TB - PHP 100,990
Apple iPhone 16 Pro Max 256GB - PHP 84,990
Apple iPhone 16 Pro Max 512GB - PHP 96,990
Apple iPhone 16 Pro Max 1TB - PHP 108,990
The pricing of the new phones is now listed on the official Apple Philippines website.
We can also expect the iPhone 16 Pro Series to be available with the telcos (Smart and Globe) as well as Apple Authorized Resellers like Beyond the Box, Digital Walker, Power Mac Center, and more.
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