MVP led Kayana with Accenture to build Digital Factory to address Filipinos digital needs

MVP Group-led Kayana Solutions Inc. and Fortune 500 company Accenture announced a strategic collaboration to accelerate digital product development.

Executives from Accenture and MVP Group of companies

A factory for digital products?

Manny V. Pangilian, who led Kayana Solutions Inc., and Accenture, in a media briefing, signed the contract that solidified their collaboration to build a digital factory.

The digital factory will leverage Accenture's strengths in creating data and AI-led customer experiences and in cloud-based solutions. The IT firm will oversee brand strategy, product research/user interface, and user experience design for Kayana through Song. It is the brand's tech-powered creative group.

Kayana and the digital factory will then address the needs of other businesses within the MVP Group and Filipino enterprises wishing to build digital services.

Digital is charting the economic future of the Philippines as with most countries in the world, and we are committed to creating new ways in which Filipinos can realize its benefits. Establishing ‘Kayana’ is about delivering on this promise, said Manny V. Pangilinan, Chairman and CEO, Kayana Solutions, Inc. “The digital factory will bring together the skills and competencies that the Group needs to deliver hyper-personalized experiences that meet the needs of Filipinos.

Customer experience is the heart of the relationship between a business and its customers. We are excited to bring our expertise and help Kayana embark in reimagining experiences and building relevance for businesses and consumers across channels and platforms, said Flaviano Faleiro, Accenture Song’s president in Asia Pacific.

What do you guys think?