PH's smartphone market records growth for second consecutive year in 2024—Transsion remains on top
This was supported by steady economic growth.
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| File photo: TECNO CAMON 30 Pro 5G and Infinix GT 20 |
Transsion ships most units among brands
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| Top 5 brands in the Philippines according to IDC 2024 |
Top 5 brands in the Philippines according to IDC 2024
- 1. Transsion (TECNO, Infinix, itel) - 37.3 percent market share
- 2. realme 13.3 percent market share
- 3. vivo - 11.0 percent market share
- 3. Xiaomi - 11.0 percent market share
- 5. OPPO - 10.1 percent market share
The International Data Corporation has released its latest Quarterly Mobile Phone Tracker, which showed the Philippines' smartphone market growing 6.1 percent year-over-year to almost 18 million units in 2024.
This growth was recorded despite challenges such as the weakening peso and inclement weather events. The market's expansion was supported by the overall steady economic growth in 2024 and the strategic approach of vendors by bringing in more entry-level models to keep smartphones affordable to Filipinos.
While the last quarter slowed down with an annual decline of 11.8 percent due to early launches by vendors in the prior quarter, it still remained the strongest quarter for smartphones with almost 5 million shipments in 4Q24 driven by the holiday season, said Angela Medez, senior market analyst, Client Devices, IDC Philippines.
More than half of total shipments in 2024 were priced below USD 100 (around PHP 5,800), with Transsion bringing in close to over 4.8 million units at the same price point. It was mainly driven by Infinix’s Smart series and Tecno’s Spark Go series.
Transsion took 37.3 percent of the market share last year. It was followed by realme with 13.3 percent, vivo and Xiaomi both with 11 percent, and OPPO with 10.1 percent.
What do you think guys?
Source: IDC
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