Sony x LE SSERAFIM: Another major collaboration teased

Light up your FIMBONGs, dial 1-800-hot-n-fun, and call every FEARNOT you know: Sony Electronics has just dropped a teaser hinting at an upcoming collaboration with LE SSERAFIM!

Another Sony x LE SSERAFIM collaboration in the works. Images from Sony

A HOT collaboration is incoming

The official announcement was made via Sony Electronics’s X (formerly Twitter) account, featuring a cryptic visual showing a portion of LE SSERAFIM's logo for their latest mini-album, 'HOT'.

Something ‘HOT’ is coming...mark your calendars for March 31st at 9 AM #ForTheMusic #LE_SSERAFIM #르세라핌 pic.twitter.com/JeLhmDFW4b

— Sony Electronics (@SonyElectronics) March 28, 2025

This marks another significant tech collaboration for LE SSERAFIM, coming hot on the heels of the announcement earlier this week about their upcoming partnership with Android, which features their song "Come Over" from the aforementioned mini-album. The Android collaboration has already garnered global attention, reinforcing the group’s growing influence beyond music.

LE SSERAFIM makes a Sony comeback

Courtesy: Sony

This isn't the first time Sony and LE SSERAFIM have teamed up. Back in September 2024, Sony partnered with the K-pop sensation to launch the Smoky Hot Pink colorway for its WF-1000X M5 Ear Buds and WH-1000X M5 Noise-Canceling Headphones. The campaign highlighted the group’s chic and futuristic aesthetic, blending premium sound quality with cutting-edge style.

While details on the new collaboration remain under wraps, fans are already speculating on what Sony has in store, whether it’s another exclusive product release, a special music video, or something entirely unexpected.

With LE SSERAFIM continuing to bridge the gap between tech and music, this upcoming partnership with Sony is shaping to be another milestone in their impressive global expansion.

Stay tuned for more updates as Sony reveals what’s next!