LBC Express x Pancake PH team up to empower MSMEs

LBC Express and Pancake Philippines have partnered to aid small and medium businesses succeed.

Partnership signing

A step towards strengthening the PH economy

The collaboration brings Filipino online sellers a new advantage as this is meant to streamline operations for digital businesses. The collaboration combines LBC’s logistics services with Pancake’s e-commerce platform, aiming to support Micro, Small, and Medium Enterprises (MSMEs) in the Philippines.

AI-powered eCommerce

The team-up was announced during "Level Up: Empowering the Future of eCommerce for Online Sellers," an event held last April 24 at One Esplanade in Pasay City. Over 250 online sellers and influencers attended, participating in discussions on digital marketing trends, AI in eCommerce, and strategies for expanding into international markets. Speakers from the Philippines and Vietnam shared insights during the sessions.

We’ve always believed in the incredible potential of Filipino MSMEs. Through our partnership with Pancake, we're making logistics simpler and providing sellers with the peace of mind that every delivery is in safe hands, said Jerome Santos, Senior Vice President of LBC Business Solutions.

Our mission is to simplify selling through technology. With LBC’s powerful delivery network behind us, sellers can now focus more on growing their businesses rather than worrying about logistics," added Pham Dong, Business Development Manager at Pancake PH.

As online selling grows more complex with multi-platform operations and rising customer expectations, the union between the two firms seeks to integrate order management and shipping into a single system.

Businesses that attended the event

Beyond business, both companies view the collaboration as a way to support Filipino MSMEs, which account for 99.6 percent of businesses in the country. By merging technology and logistics, they aim to help even small-scale sellers expand their operations.

This is only the beginning, Santos said. "Our goal is to help entrepreneurs evolve from one-person shops into thriving enterprises. When they win, we all win.

Pancake PH reiterated this commitment, stating that its features and partnerships are designed to give sellers a competitive edge in the digital marketplace.

With Pancake’s platform and LBC’s nationwide delivery network, online sellers can focus on scaling their businesses. The partnership represents a step toward strengthening the country’s digital economy.

New users who register through the partnership’s platform by May 15, 2025, will receive free shipping on their first batch of bookings.

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