Cignal rebrands with new logo, reinforces shift to Digital and Multimedia Expansion

Cignal announces rebranding reflecting on its logo and diversifies to multimedia powerhouse.

Cignal's new logo in Red background

New face, new goals

Cignal commemorates its 16th anniversary by highlighting its transition from the country's leading pay-TV provider to a diversified multimedia company. The company emphasizes its goal of strengthening connections among Filipinos through storytelling.

Cignal new logo in White background

As part of its transformation, Cignal introduced a new logo, signaling its commitment to delivering engaging content across multiple platforms. The rebrand aligns with its expansion into various content formats, aiming to meet evolving audience preferences.

The company continues to solidify its position as an industry leader both in the Philippines and internationally.

Key offerings driving Cignal's growth

Cignal Play was among the first to offer linear TV on mobile devices, providing subscribers with live and on-demand access to local and international content. This includes vertical microdramas from Cignal Originals and partner productions.

Jane Jimenez-Basas, Cignal's President and CEO

For sports fans, Pilipinas Live serves as Cignal's primary sports streaming platform, featuring live and on-demand coverage of major local and global events. The app provides game previews, highlights, and behind-the-scenes content from leagues such as the NBA, PBA, and UAAP.

Pilipinas Live Shorts offers additional fan engagement with exclusive athlete features. Interactive elements like multi-channel viewing and in-game polls enhance the viewing experience while fostering a sports community.

Cignal Super, the Philippines' first streaming aggregator, consolidates content from platforms like HBO MAX, Viu, Lionsgate Play, Hallmark+, and Cignal's own services under one subscription. The service provides access to movies, series, live TV, sports, and documentaries in a single interface.

Cignal's pay-TV operations remain a key part of its distribution, delivering programming nationwide via satellite. Through its partnership with PLDT, the company also offers fiber-based content delivery, expanding access to premium local and international offerings.

Our new logo conveys our continuing evolution, said Jane Jimenez-Basas, President and CEO of Cignal TV Inc. We will continue to innovate and deliver the best content for our beloved subscribers across all our platforms. These are exciting times for us at Cignal, and for the people we serve—especially in more years to come.

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