Smart captures the largest wireless broadband subscriber base in the Philippines (Q1 2025)
Smart leads the wireless broadband market share in the Philippines for the 1st quarter of 2025.
A good start from Smart
Smart Communications, Inc. (Smart) has secured the largest wireless broadband subscriber base in the Philippines as of the first quarter of 2025, with over 430,000 customers nationwide.
This represents 44 percent of the wireless broadband market share, surpassing its closest competitor, which holds 42 percent.
This milestone achievement is a testament to our unwavering pursuit of customer satisfaction and network excellence. Our growing subscriber base and market leadership also reflect the trust our customers place in our network and our commitment to delivering world-class connectivity, said Anastacio R. Martirez, Smart Chief Operating Officer.
The company's leading position follows the strategic introduction of the Smart Home WiFi brand, designed to serve families in areas with limited fiber connectivity.
Among its offerings is the Smart 5G Max Turbo WiFi, a prepaid, plug-and-play device that enables instant setup for homes, dormitories, or small offices. The device supports up to 15 simultaneous connections, providing reliable internet access in locations without fiber coverage.
Smart Home WiFi is powered by Smart 5G, allowing users to stream videos smoothly, upload and download large files quickly, share content online without delay, and enjoy lag-free mobile gaming.
The company says it also continues to expand its 5G infrastructure as part of the PLDT Group's ongoing investments in network enhancement, aimed at improving customer experience.
The growth of our broadband subscriber base is just the beginning. Our customers can look forward to even more amazing products and innovative services as we continuously strive to delight them and cater to their evolving lifestyle needs, powered by our world-class network, Martirez added.
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