HUAWEI unveils XMAGE Exhibition to showcase Pura 80 Series imaging tech

HUAWEI is holding the XMAGE Exhibition to demonstrate the imaging prowes of the Pura 80 Series.

The schedule

A chance to witness the camera king's greatness

The HUAWEI XMAGE Exhibition Roadshow is being held at multiple locations across the Philippines. The event features photographs taken by Filipino photographers and hobbyists, demonstrating the capabilities of HUAWEI's mobile imaging technology.

The exhibition will be open to the public at the following locations and dates:

• SM City Cebu (September 5–17)
• SM Mall of Asia (September 5–10)
• SM North Edsa (September 5–14)
• SM Davao Ecoland (September 6–15)

The displays include images from the HL Series collection, winners of a local XMAGE contest, work by Fotomoto photographers and Manila Bulletin contributors, and submissions from the global HUAWEI community. The exhibition also features artworks by Kublai Millan, known for sculptures reflecting Mindanaoan heritage.

The roadshow also highlights HUAWEI's XMAGE imaging system, which is designed to enhance mobile photography through features such as AI-assisted image processing and improved low-light performance.

A central device featured in the exhibition is the HUAWEI Pura 80 Series smartphone. The company states that its Ultra Chroma Camera, which uses XMAGE technology, is engineered to improve color accuracy and detail in various photography scenarios, including portraits, landscapes, and low-light conditions.

The standout model Pura 80 Ultra currently holds the title of number 1 camera smartphone in the world as per DxOMark's rankings.

The Pura 80 Pro and 80 Ultra

It uses a sophisticated camera system boasting the world's first Switchable Dual Telephoto Camera, fusing a large 1/1.28-inch sensor with two lenses: a 50MP 3.7x telephoto for portraits and a 12.5MP 9.4x telephoto for long-range shots—both with Sensor Shift OIS.

It also packs a top of the line a 50MP 1-inch Ultra Lighting HDR Camera with variable aperture (f/1.6–f/1.4), a 40MP ultra-wide lens, and a 1.5M Spectral Channels Ultra Chroma Camera.

For selfies, there's a 13MP wide-angle front camera, all powered by HUAWEI's advanced XMAGE imaging tech.

Concurrently, HUAWEI has announced the XMAGE Awards 2025, a global photography competition open to professionals and hobbyists who use a HUAWEI smartphone. 

Entries can include photos and videos, with submissions accepted until September 15, 2025. Participants may submit up to 30 entries through the XMAGE Awards website, HUAWEI Community, or My HUAWEI app. Alternatively, entries can be shared on Instagram using the hashtag #HUAWEIXMAGE and by following @huaweixmageawards.

The competition will award three Grand Prize winners USD 10,000 each (around PHP 571.2K), and 97 other participants will receive USD 1,500 each (around PHP 85.6K).

Further details on the HUAWEI Pura 80 Series, the roadshow, or the XMAGE Awards are available on HUAWEI's official website and social media channels such as Facebook or Instagram.

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