DJI strengthens partnership with Lazada, joins the 9.9 with exclusive deals on best selling cameras, drones and more

DJI collaborates with Lazada to make it easier for Filipino creators to purchase DJI drones and cameras with warranties and customer support.

DJI Mic 3

DJI strengthens partnership with Lazada in the Philippines

Earlier this year, DJI celebrated a massive win during its first-ever Lazada Super Brand Day (SBD). The brand achieved a 7x sales boost compared to Lazada's annual sales events, 11.11 and 12.12. Popular products like the Osmo Pocket 3, Osmo Action 4, and Osmo Action 5 Pro led the charge, capturing the attention and the wallets of creators across the country.

The success came from smart strategies born from Lazada's tools, such as LazPrice (for competitive pricing), LazLive (engaging in livestreams), and time-limited freebies, which drove excitement and sales. The real game-changer, however, is LazAffiliate partners, who drove nearly half of the sales through authentic,creator-led recommendations.

Super Brand Day was a fantastic chance to showcase our products and connect with Filipino creators,' said Rick Zhang, DJI Philippines CEO. 'With Lazada's help, we used livestreams, exclusive deals, and data-driven offers to meet the real needs of our community.

Lazada's AI-powered tools gave DJI a clear view of what Filipino shoppers want. From spotting top-selling products to predicting demand for new launches, these insights helped DJI tailor its offerings. Community feedback also played a big role. Through livestream demos, social media, teasers, and customer reviews, creators express their needs, helping DJI design products and campaigns that truly resonate.

Following the success of its Super Brand Day, DJI is gearing up for an exciting moment: the exclusive launch of an upgraded DJI Mini drone on September 25, available exclusively on DJI's latest innovation. By launching exclusively on LazMall, DJI ensures Filipino shoppers are the first to experience this cutting-edge tool, designed with their storytelling needs in mind.

With Lazada's powerful platform, DJI is supposedly making it easier for Filipinos to access the tools they need to create, inspire, and share their stories.

DJI Lazada 9.9 vouchers

Lastly, DJI is offering exclusive deals for its best-selling products during Lazada's 9.9 Mega Brand Sale, starting on September 8 at 8 PM.

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