XBOOM that! Superstar will.i.am shares the story behind the deep collaboration with LG

Nine-time Grammy Award winner and LG's Experiential Architect will.i.am recently held an exclusive press conference in Manila, Philippines, to share the story behind its AI XBOOM speakers together with its vision and goals.

will.i.am on stage talking about his collaboration with LG

will.i.am x LG in Manila

will.i.am posing next to his LG XBOOM line

He shared that the partnership between him and one of the leading South Korean tech giants, LG, made a lot of sense. Why? First, will.i.am and his mom are longtime users of LG home appliances. Second, he is a globally known music icon and record producer. Third, he is naturally passionate about technology.

In fact, aside from making global music hits, he founded cutting-edge platforms like the AI-driven RAiDiO.

He added that he was also given the freedom by LG Electronics to design, tune, and further innovate the company's speaker line.

will.i.am shared that he was also blown away when LG approached him with the idea of collaborating on a line of speakers, as LG is one of the best consumer electronics companies in the world, and he has always been a fan.

According to the will.i.am and LG, the XBOOM lineup reflects a natural evolution, blending high design, immersive sound, and AI intelligence to redefine how people experience music in everyday life.

LG Philippines Product Director for Media Solutions, Mr. Yongwoo Park, recognized the value of merging artistry with technology. 

He said,

We are honored to welcome a global icon, an individual who has made an extraordinary impact not only in music but also in advocacy, championing access to creative and technological education for underserved students in Los Angeles, he said. He explained that will.i.am's role as Experiential Architect brought a unique creative influence to the development of the LG xboom AI, ensuring each detail was designed to deliver refined sound and immersive experiences.

Mr. Park added,

This partnership embodies LG's mission to create innovations that go beyond functionality, inspiring people to live, create, and connect in meaningful ways.

will.i.am shared,

I use LG products in my own home, the TVs, the washer and dryer, the fridge, all of it. So when they walked into my studio and said they wanted to work together, I even called my mom to tell her, and she was just as excited. I've always had a deep love for Korea and have collaborated with amazing artists like CL, the queen of K-pop.

So the idea of working closely with a Korean brand like LG on a project that merges tech, sound, and design was something I couldn't pass up. I'm truly over the moon about it.

The LG xboom AI by will.i.am lineup features the Stage 301, Bounce, Grab, and Buds.

The entire line

The XBOOM Grab and Bounce speakers are engineered to thrive in outdoor environments—resisting water, sand, and the chaos of daily life. LG put their toughness to the test by submerging them in water and burying them in sand, and still, the music played on.

The XBOOM Bounce packs dynamic sound thanks to dual passive radiators.

For life on the go, the XBOOM Grab sports a sleek, tube-style build that’s effortlessly portable.

The XBOOM Stage 301 made waves with its expansive, room-filling sound and intuitive mic controls—earning applause for delivering performance-grade audio with karaoke flair.

For immersive listening on the move, the XBOOM Buds combine crisp audio with advanced noise cancellation—ideal for travel, commutes, or everyday escapes.

will.i.am also noted that as the Experiential Architect behind the LG xboom AI line, from the unboxing to the first sound, every element was designed with intention. 

I pay attention to so many details, what's the experience? What's the box fabric? Can you feel the ink on the print? he explained during a development session. His influence extended far beyond aesthetics. He worked closely with LG's engineering and design teams to fine-tune the sound profile of the entire xboom family, ensuring consistency in EQ, balance in bass, and harmony across products.

What key should all the sounds be in? He asked. The xboom powers on in the key of G — because it's LG: lower G. Even the smallest interaction mattered. From the tone that plays when the speaker pairs, to how different units connect sonically in a shared space, will.i.am approached the product line like a composer orchestrating a multisensory performance. 

As part of the interactive segment, singer-actress-host Denise Laurel posed a thoughtful question to will.i.am about how his collaboration with LG might influence the next generation of musicians and creators.

The only product out of the four that’s really built for musicians is the xboom Stage — and it’s my favorite, will.i.am shared. It has an aux jack, so if you’re making beats or singing on the go, this is studio quality. I use it when I’m working on music in the studio, and even as a sound reference when I travel.

will.i.am also said that great audio isn’t just about volume or bass, it's about clarity, emotion, and access. Whether it's hearing a song that changed your life, a podcast that challenges your thinking, or an audiobook that moves you forward, sound is one of the most powerful tools for connection.

You could listen on your phone speaker... or you could xboom it, he laughed. Yeah, xboom that.

Meanwhile, LG reaffirmed its mission to empower music and listeners with products that go beyond sound, delivering connection, culture, and creativity.

Guided by will.i.am's visionary approach, the XBOOM AI series reflects LG's commitment to turning music into a force that inspires, connects, and elevates life’s most unforgettable moments.

All of the devices connect via the App that supports both Android and iOS, and all feature several new AI features from LG.

Price and availability

LG XBOOM Buds by will.i.am - PHP 5,990

LG XBOOM Grab by will.i.am - PHP 7,990

LG XBOOM Bounce by will.i.am - PHP 10,990

LG XBOOM Stage 301 by will.i.am - PHP 16,990

What do you guys think?