NONA officially debuts in PH as first Home GPT for Real Estate

NONA, described as the Philippines' first Home GPT, officially launches today. 

NONA Home GPT

Reshaping the future of real estate using AI

The AI-powered concierge service is designed to assist with the entire home journey, from finding to managing a property.

The launch event was held at the Shangri-La BGC Pavilion and hosted by Crystal Lee Gonzalez, CEO and Co-Founder of Noneaway. The event was attended by select media, brokers, and developer partners. 

Crystal Lee Gonzalez, CEO and Co-Founder of Noneaway

In case you don't know yet, NONA is powered by Noneaway, a B2B real estate platform that lists over P60 billion worth of verified properties.

The firm says that its service aims to function as an end-to-end AI partner for property-related needs. 

This includes providing instant access to verified listings, coordinating repairs or cleaning, and offering smart furnishing suggestions through partnerships with lifestyle brands.

Meaning you only need to type a prompt such as "give me a 2BR condo in BGC". Afterwards, you'll get results within seconds tailored to your preference.

NONA is your Home GPT, said Crystal Lee Gonzalez. It's the first Agentic AI for homes in the Philippines — you don't need to search anywhere else. Everything from finding a home to managing it is done for you. We verify, vet, and coordinate for you. We are helping people go from home manifesting to actually moving and managing their home without the stress of fragmented, unsafe, or duplicate processes and coordination with developers, brokers, service providers, and professionals. We're here to make the home journey finally work the way it should: simple, safe, and seamless.

NONA has formed alliances with several major developers, including Shang Properties, Century Properties, Ayala Land (Leasing and Resale), Signature Series by SM Residences, SM Prime, and Hotel 101. 

The premium developer partners of NONA

The platform also collaborates with brokerage firms such as ERA Philippines, RE/MAX Philippines, AskMe Realty, and Infinity Realty. These partnerships are intended to provide users with access to verified listings and mitigate risks like spam and scams.

For its industry partners, Noneaway continues to operate as a B2B platform for managing property inventory. NONA serves as the consumer-facing AI layer that connects high-intent buyers with the most current and relevant listings from that inventory. Partners are encouraged to keep their listings updated to ensure accuracy in NONA's search results.

The launch positions the platform within a growing global trend of Agentic AI transforming various industries.

Real estate has always been about trust and timing," Gonzalez added. "By putting AI at the center, NONA ensures you see the right home, right away— verified, safe, and tailored to your lifestyle."

You may visit the platform via the nona.ph official website.

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