YouTube enhances shopping features with Lazada partnership

The platform is also introducing other new features that will upgrade the shopping experience.

Courtesy: YouTube

Enhancing e-commerce in PH

YouTube is boosting video commerce in the Philippines with its updates to the YouTube Shopping affiliate program.

A major update on the platform is the onboarding of Lazada to the YouTube Shopping affiliate program for the Philippines. This partnership allows creators to have access to a wide range of products to tag on their videos, while viewers will be able to get recommendations for more diverse products while watching content from their favorite creators.

This will also open up more opportunities for brands to drive traffic and sales on Lazada by partnering with creators.

By connecting the country’s premier online destination for authentic brands with one of the most engaged video communities, we’re seamlessly bringing together content and commerce, said Carlos Barrera, Chief Executive Officer, Lazada Philippines.

YouTube also continues to invest in features to make the shopping experience more seamless.

Based on valuable feedback from the creator community, YouTube introduced Stickers on Shorts. These add engaging visual pop-up to tagged products for instant shopping, timestamps, which show shopping tags exactly at the moment products are showcased, and the new YouTube Shopping Chrome Extension, which allows creators to easily save products to tag in their videos later.

The platform also updated the product tagging guidelines for creators, sharing tips and best practices for creators and providing clarity on frequently asked topics.

With the use of AI, YouTube rolled out Auto Timestamps to automatically display the product tag at the exact moment they're mentioned in a video. It will also begin testing the ability to automatically identify and tag all eligible products mentioned in videos later this year.

We've seen incredible momentum with YouTube Shopping in the region over the past year and are further scaling the program by welcoming Lazada to our affiliate program and introducing new features to YouTube Shopping, said Prep Palacio, Country Manager, Google Philippines.

He said the company remains "committed to making the YouTube Shopping experience more rewarding and seamless for our creators and viewers, and is looking forward to seeing creators use these new features to connect with their fans in more meaningful ways and engage with brands in commercially successful ways."

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