PLDT Home ramps up storm season preparedness

With tropical cyclones entering the country one after another, staying connected matters more than ever for Filipino families.

Courtesy: PLDT

Connectivity, care before and after

In line with this, PLDT Home is strengthening its year-round preparedness approach.

PLDT Home is reinforcing network infrastructure and redundancy, leveraging satellite broadband to support connectivity and speed up restoration, identifying critical areas, and keeping PLDT At Your Service booths ready for deployment. Through these efforts, PLDT Home aims to help families stay connected, informed, and supported before, during, and after severe weather events.

At PLDT Home, we understand that connectivity is not a convenience. It is the thread that holds families together. We refuse to be caught unprepared. For us, readiness means being there to help protect Filipinos' lives before, during, and after a storm, said Menardo "Butch" Jimenez, Jr., PLDT's Chief Operating Officer and Chief Technology Officer.

To guide its response and after-sales support, PLDT Home has identified three critical focus areas based on urgency, recovery needs, and historical weather data:

Calamity-affected areas are locations still recovering from severe storms in 2025, where restoration and customer assistance remain priorities. Customers here are encouraged to visit the nearest PLDT Store for after-sales service, account support, and power support through charging stations.

Priority connectivity areas are communities recently affected by natural disasters where focused deployment can fast-track customer support. Customers here may visit the nearest PLDT Store or PLDT At Your Service booth for after-sales service, connectivity assistance, free calls, free WiFi, and charging support.

At-risk areas are 12 cities identified in PLDT data as repeatedly affected over the past two years, typically from August to December. In these areas, heightened readiness protocols will be in place to support faster response and service continuity.

To minimize disruptions, PLDT Home has strengthened its network infrastructure and redundancy in high-risk areas, ensuring backup routes and systems activate whenever a network path or facility is affected. For families, these added layers of readiness can make a critical difference during emergencies, when staying reachable and informed matters most.

Customer communication is also central to PLDT Home's preparedness efforts. Subscribers in areas undergoing restoration may receive timely SMS advisories on service updates, available support channels, and nearby locations where they can seek assistance.

During calamities, PLDT At Your Service teams will be deployed to affected communities to conduct on-the-ground activities, serving as one-stop support hubs for existing and new subscribers alike. In the immediate aftermath, these booths help families reconnect through free WiFi, free calls, and free charging stations.

As communities move from immediate response to recovery, PLDT Home's on-ground support expands to include customer service and connectivity assistance. Where available, PLDT At Your Service teams may also offer free installation, speed boost offers, and 24-hour quick installation to help households restore or establish connectivity more quickly.

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