iPhone 18 Pro Series pre-order experience with Abenson, starts at PHP 3,957.92 for 24 months
The iPhone 18 Pro Series officially launches in the Philippines via Abenson, rewarding early buyers with a treat.
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| iPhone 18 Pro Series and the freebie |
Known as the Philippines' Number 1 Household Appliance Store, Abenson also serves as an Authorized Apple Reseller in the Philippines.
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| Long lines inside Abenson BGC |
As the event kicked off, we saw long lines of eager fans and tech enthusiasts who wanted to be among the very first to get their hands on Apple's latest flagship lineup.
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| Tote bag customization |
More than just waiting
During the waiting period, guests stayed energized thanks to the multiple interactive activities prepared by Abenson. Attendees customized their own tote bags with fancy attachments and colorful stickers, turning standard merch into personalized keepsakes.
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| Snacks and coffees |
Abenson also made sure no one went hungry while waiting for the midnight unveiling. The team rolled out a fantastic spread: snacks like fries and chicken from Potato Corner, coffees and teas from Eric Kayser, Breville, and Krups stations, alongside sandwiches and croissants for those craving a heavier bite.
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| Sandwiches and more coffees |
To top it all off, Abenson hosted exciting raffle draws with prizes from Anker, Tefal, and more. Abenson Rewards featured a lucky roulette wheel where guests could spin to win exciting prizes!
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| Raffle winners from Anker and Tefal |
Meet the first in line
Before the countdown began, we caught up with Mr. Roy—as the 1st customer of Abenson BGC—who successfully secured an iPhone 18 Pro Max.
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| Mr Roy, Abenson BGC customer no.1 |
He shared that he lined up as early as 5:00 PM right after his shift. Fortunately, his office was nearby, allowing him to grab the coveted pole position in line.
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| FREE recliner and Metrobank deals |
Why line up? The Epic pre-order perks
While buying a flagship phone is a serious investment, Abenson made sure the experience came with heavy-hitting perks to make the wait entirely worth it:
- The Recliner Bonus: Every pre-order of the iPhone 18 Pro or Pro Max comes with a massive pushback recliner chair worth PHP 11,995, plus free delivery and assembly.
- Metrobank partnership: As the official payment partner for the midnight launch, Metrobank offered special price cuts, installment perks, and extra bundled freebies like a Simplus vacuum cleaner, AirPods, and UGREEN Uno Travel Adaptor.
Flexible payment options were also made available—choose 12, 24, or 36 months at 0% interest with top credit cards including Metrobank, BPI, UnionBank, BDO, RCBC, and others.
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| Abenson Bank partners |
Other Abenson Bank partners' promos with iPhone 18 Pro Series:
- PNB - PHP 6,000 OFF at 0% installment for 24 months (minimum spend of PHP 90K), In-Store Exclusive
- Security Bank - PHP 3,000 off for 12 months and 24 months (minimum spend of PHP 60K), In-Store Exclusive
- Union Bank - PHP 1,000 Cashback, PHP 1,500 eGC, Cash Price at 0% installment (12,24, and 36 months), In-Store and Online.
- BPI - Cash Price at 0% Installment for 12 months and 24 months, Buy Now, Pay Next Year, In-Store and Online
- BDO - 0% Installment for 12 and 24 months, Buy Now, Pay Next Year, In-Store and Online.
- Eastwest - 0% Installment for 12 and 24 months, Buy Now, Pay Next Year, In-Store Exclusive
- HSBC - Cash Price at 0% Installment for 12 and 24 months, In-Store and Online
- RCBC - Cash Price at 0% Installment for 12 and 24 months, In-Store Exclusive
- Bank of Commerce - Cash Price at 0% Installment for 12 and 24 months. Buy Now, Pay Next Year.
- Metrobank - P3,000 OFF Cash Price at 0% Installment for 12 and 24 months. Buy Now, Pay Next Year.
- GCash GGives - Zero Downpayment, Cash Price at 0.9% Interest for 12 and 24 months. In-Store Exclusive.
- Home Credit - Double Zero 0% Interest + Up to Zero Downpayment for 6,9,12,15,18, and 24 months. In-store Exclusive.
iPhone 18 Pro Series Abenson pricing
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| iPhone 18 Pro Series prices with Abenson |
iPhone 18 Pro 256GB: PHP 94,990 Cash Price | PHP 3,957.92/mo (24 mos) | PHP 2,638.61/mo (36 mos) (SRP: PHP 99,990)
iPhone 18 Pro 512GB: PHP 110,990 Cash Price | PHP 4,624.58/mo (24 mos) | PHP 3,083.06/mo (36 mos) (SRP: PHP 116,990)
iPhone 18 Pro 1TB: PHP 142,990 Cash Price | PHP 5,957.92/mo (24 mos) | PHP 3,971.94/mo (36 mos) (SRP: PHP 150,990)
iPhone 18 Pro 2TB: PHP 189,990 Cash Price | PHP 7,916.25/mo (24 mos) | PHP 5,277.50/mo (36 mos) (SRP: PHP 200,990)
iPhone 18 Pro Max 256GB: PHP 99,990 Cash Price | PHP 4,166.25/mo (24 mos) | PHP 2,777.50/mo (36 mos) (SRP: PHP 108,990)
iPhone 18 Pro Max 512GB: PHP 115,990 Cash Price | PHP 4,832.92/mo (24 mos) | PHP 3,221.94/mo (36 mos) (SRP: PHP 125,990)
iPhone 18 Pro Max 1TB: PHP 147,990 Cash Price | PHP 6,166.25/mo (24 mos) | PHP 4,110.83/mo (36 mos) (SRP: PHP 156,990)
iPhone 18 Pro Max 2TB: PHP 194,990 Cash Price | PHP 8,124.58/mo (24 mos) | PHP 5,416.39/mo (36 mos) (SRP: PHP 206,990)
The midnight unveiling
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| Unveiling countdown |
Right after the clock struck 12:00 midnight, the Abenson team gave buyers a warm welcome at the Apple booth. Fans immediately swarmed the display tables to test out the devices firsthand, exploring the stunning new colors and features of the iPhone 18 Pro Series they had just pre-ordered.
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| The moment of experience |
Fans who are eager to get their hands on the Series were quickly able to try them one by one, exploring what the iPhone 18 Pro Series can offer, including the colors they picked during the pre-order period.
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| iPhone 18 Pro lineup |
We even saw customers excited to unbox the iPhone they bought on the spot, savoring the moment after the financial strain and six hours of lining up.
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| Metrobank trade-in promo with Abenson |
Furthermore, Abenson is also offering a trade-in promo; buyers only need to swap out their qualified existing phone to get.
Pre-orders start at just PHP 6,666.25 per month for 24 months, and here's the kicker—you'll also get a plush recliner with free delivery and assembly to complete the deal.
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