The 2015 Philippine Trust Survey Revealed Most Preferred Leadership Quantities! (Press Release)
|2015 Philippine Trust Index panelist|
“Our findings on the most valued leadership qualities further underlines the importance of conversation and communication in building trust for public and private institutions,” shared Junie del Mundo, CEO and Chairman of EON The Stakeholder Relations Group.
“The findings are very much aligned with the key insight from last year’s PTI, where an overwhelming majority of the respondents said it is ‘very important’ for Government, Businesses, NGOs, and the Media to communicate to its stakeholders. Dialogue and listening to stakeholders should be the new framework for institutions, especially leaders of institutions, to build reputation and earn trust,” Del Mundo emphasized.
Trust rating of institutions plateaus
Government and business trust drivers same across different demographics
For government, the trust driver with the highest garnered percentage - “ensures national peace & security” - is a surprising development as this appeared only in this year’s PTI. The other top trust drivers are “helps the poor address basic needs such as housing, food, and education”, “improvements Philippine economy”, “puts to jail corrupt politicians”, “prepares communities for disasters and calamities”, and “provides better job opportunities.”
For business, the top trust drivers are “providing good salaries and benefits”, “practices fair labor”, “improves quality of products / service”, “pays the right taxes”, “doesn’t discriminate employees”, “treats its customers well”, and “implements environment-friendly policies and programs.”
LGU now most trusted government sub-institution
Healthcare remains to be most trusted
Internet usage continues to grow
|Duterte is an internet superstar|
“Results of the 2015 PTI Survey show how important it is now to utilize all channels – from traditional media, to online news sites, and even social media,” shared Malyn Molina, Managing Director of Engage, the newly launched Public Affairs and Government Relations business of EON Group.
“The communication landscape today means that organizations and companies have to listen more to their stakeholders, even consider stakeholders beyond the usual groups it engages, and truly understand their position or concerns,” Molina added. “Increasing trust on digital platforms definitely makes the communication landscape more complicated. However, it also means that more Filipinos now can express their opinion in a bigger, more public space and participate in important national and regional discussions.”