Recently, we were able to witness the celebration of Brother Philippines for their 15th year in the country. Coming from humble beginnings that started in year 2000 with just a dozen of staffs, Japan based Brother Group, Brother International (Philippines) Corporation has since then grown phenomenally.
Now more than 1B Pesos worth company
Started with just selling facsimile machines only before lead by former Philippines President Takatoshi Kawakami, the company has fast become one of the country’s leading providers of home and business IT peripherals.
With their great start of 65 million in just their first year, momentum continued as the company is now a 1B Pesos plus sales company that's complemented with a dedicated, an extensive network of provincial offices, accredited distributors, nationwide resellers and a network of Authorized Service Centers.
For current and first Filipino President of Brother Philippines Glenn P. Hocson, having the right products, committed partners, dedicated associates and adherence to global standards have fueled the company’s success in this market.
For one, the company is well known for its customer focus – embodying Brother Group’s "At your side" mantra that pertains to its “customer first" approach where it provides the best possible quality of products and service to its clientele.
Providing the right technology for home and office
Over the years, Brother has provided the nation with products that are reliable and durable from high speed laser / inkjet printer, multi-function centers, sewing machines and label makers that can be used in your homes or to help your businesses grow further.
That's not the only thing they're capable off. Brother Philippines continuously innovates as they now have an innovative line up of multi-function, all-in-on and they're the first company to launch the A3 Inkjet MFC where you can also print A3 / poster-sized papers. That's a great plus for everyone who's into the more creative side of things and those who are in the printing business. Brother PH also made printing more efficient by adding refill tank system to their MFC models.
Brother Philippines also have other exciting devices such as sewing and embroidery machines, ScanNcut, character-model embroidery machines, as well as character-model Ptouch label makers to further enhance the skill set and creativity of FIlipino crafters
Hocson said, “We will continue moving forward, and be one with our partners and stakeholders in providing unique, original and reliable products and services that help our customers be creative and succeed in their respective endeavors.”
Fulfilling social responsibility
They did not forget to give back to the community with all that success. Brother Philippines has also taken serious actions in protecting the environment. In relation to that, the company created "Brother Earth" to share the group’s on-going efforts for environment protection and to introduce various environmental technologies being developed
Some of their projects
- In the Philippines, Brother Philippines has been supporting reforestation efforts to revive the Marikina Watershed. Since 2010, Brother Philippines has also been conducting tree planting activities for the watershed while also donating farming equipment to the community.
- For its other sociaI responsibility projects, the company has adopted a school under Brigada Eskwela and Lakbay Aral programs, has carried out livelihood projects with the Ati of Boracay, and has participated in the Philippine Cancer Society’s “Relay for Life” for the benefit of breast cancer patients and survivors.
Brother Philippines has definitely gone a long way since it started 15 years ago. It has experienced challenges in the business, but all those events constitute to what the company is today: a bigger and more established company.
Moving forward, Hocson said that the company will further intensify customer engagement with better customer service through “Customer Plus Program”. The company will also expand sales to government, corporate and small and medium business sector and provide non-box solutions and services such as Corporate Customer Portal.
“In the next years, we will be working hard towards welcoming another 15 years of fulfilling growth as we help more Filipinos with the products that we provide them. We are committed to giving them the best of technology to make working at their homes and offices more productive and efficient.
That's something we should all look forward in the coming years from Brother Philippines. Please continue that type of service. Congratulations!