PLDT SME Nation #BeTheBoss Is Back, Looks For Promising Tech Savvy Entrepreneurs
|From left: AVP and Head of SME Community Engagement Services and Marketing Communications Gabby Cui, VP and Head of PLDT SME Nation Mitch Locsin and AVP and Head of SME Fixed Product Marketing Amil Azurin|
“Our goal is simple and poignant - to demonstrate how digital technology can empower micro, small, and medium enterprises (MSMEs) and help them grow their business by looking to young and savvy entrepreneurs who’ve actually done it,” VP and Head of PLDT SME Nation Mitch Locsin said.
How to join?There's a current online nomination at rappler.com/betheboss that will accept entries until July 10, 2016. There will be a panel of judges that will choose the best 3 finalist for each categories. After that, a final phase will be for public online voting that will make 40 percent of the total finalist score.
The winners last year
Locsin added, “For traditional entrepreneurs, digital can be daunting and discouraging. But that’s exactly what we want to disprove with #BeTheBoss. We want to show everyone that the right digital business solutions can actually democratize and level the playing field especially for MSMEs who are only starting to carve their niche in the industry.”