SMEG GLOBAL, a well known Italian home appliance manufacturer has recently launched its first flagship store in the Philippines. Located at the Park Terraces in Makati, this new hub is designed to showcase what a modern lifestyle appliance representation is all about.
|SMEG Lifestyle Appliance Store|
Coming from SMEG President, Ton Concepcion’s speech during the event, “the new Park Terraces store is representative of our brand’s move into the lifestyle space. We are not just here to sell kitchen appliances, we are here to bring out the best in food, to bring people together, and to make dream spaces a reality.”
The SMEG Park Terraces store is designed by distinguished architect Gil Coscolluela that will embrace space and light. Upon entering, the wide range of SMEG appliances are showcased immediately in a proper way. The lifestyle store will also feature 5 different kitchen showcases from sleek Linea to the retro Fab.
|Inside the SMEG store|
“The beautiful thing about our SMEG appliances”, Mr. Concepcion recounts, “is that they are creations of technology with style. Any chef can attest to that.” Dining selections for guests of the event were freshly prepared during live cooking demos using Nutraease cooking ware, demonstrating both the technology of the SMEG appliances, and the functionality of the Park Terraces store. Complimentary to SMEG’s transition into a lifestyle brand is the launching of its lifestyle magazine, Stile de Vita. Featuring real life SMEG users and their passion for cooking, Stile de Vita’s pilot issue visits SMEG Ambassador, Master Chef Cyrille Soenen in his own home.
In the Philippines, SMEG comes with multiple partnership with prestigious names. That includes Ayala Land Premier, Shangri-la, and Rockwell Proscenium.
“I have a vision of making the Philippines a SMEG country, and it’s coming to life” says Ton Concepcion.
The SMEG at Park Terraces Makati is now open to the public from 10 am to 8 pm. In that store, walk-in customers are treated with refreshments with well trained staffs as they attend to their needs.
Aside from the regular store purposes, it will also be available for private events and small gatherings.
For more info, just visit the official website of SMEG Philippines at www.smeg.ph now.