SMEG Philippines Launched The First Lifestyle Appliance Store At Makati!
|SMEG Lifestyle Appliance Store|
Coming from SMEG President, Ton Concepcion’s speech during the event, “the new Park Terraces store is representative of our brand’s move into the lifestyle space. We are not just here to sell kitchen appliances, we are here to bring out the best in food, to bring people together, and to make dream spaces a reality.”
|Inside the SMEG store|
“The beautiful thing about our SMEG appliances”, Mr. Concepcion recounts, “is that they are creations of technology with style. Any chef can attest to that.” Dining selections for guests of the event were freshly prepared during live cooking demos using Nutraease cooking ware, demonstrating both the technology of the SMEG appliances, and the functionality of the Park Terraces store. Complimentary to SMEG’s transition into a lifestyle brand is the launching of its lifestyle magazine, Stile de Vita. Featuring real life SMEG users and their passion for cooking, Stile de Vita’s pilot issue visits SMEG Ambassador, Master Chef Cyrille Soenen in his own home.
“I have a vision of making the Philippines a SMEG country, and it’s coming to life” says Ton Concepcion.