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Asus ZenFone 3 Zoom Unboxing And First Impressions!

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Yesterday, at CES 2017, Asus unveiled the highly anticipated ZenFone 3 Zoom, the first dual camera offering from the Taiwanese electronics giant. This is the company's take against the dual camera offerings from Apple, LG, and Huawei by trying to combine their most of their different implementations altogether.
Asus ZenFone 3 Zoom First Impressions
Dual camera goodness anyone?

How? The Asus ZenFone 3 Zoom is equipped with a 
12 MP f/1.7 Sony IMX362 w/ 25 mm wide angle lens and 12 MP Sony f/2.8 w/ 56 mm lens for 2.3x optical zoom w/ Tri-tech AF, 4 Axis OIS, 3 Axis EIS, 4K video recording and dual tone LED flash. It can shoot in wide angle, create impressive bokeh w/o the need of software tricks, and zoom subjects up to 2.3x!

On top of that, this Asus ZenFone 3 Zoom is paired with good specs for the expected price and sleek metal unibody frame. What's even more impressive is Asus was able to squeeze the large 5,000 mAh of battery on that 7.99 mm frame.

Sounds fun right? Here's what we initially think about this device!

Disclaimer: Asus provided us with the official retail unit of the ZenFone 3 Zoom for our honest review.

Asus ZenFone 3 Zoom (ZE553KL) Specs

Display: 5.5 Inch FHD AMOLED 1920 x 1080 resolution w/ Bluelight filter, 2.5D curved glass, and Gorilla Glass 5 protection at 401 ppi
CPU: 2.0 GHz 64 Bit Snapdragon 625 octa core processor
GPU: Adreno 506
RAM: 4 GB
ROM: 64 GB expandable via micro SD card slot up to 128 GB
Back Camera: 12 MP f/1.7 Sony IMX362 w/ 25 mm wide angle lens + 12 MP Sony f/2.8 w/ 56 mm lens for 2.3x optical zoom w/ Tri-tech AF, 4 Axis OIS, 3 Axis EIS, 4K video recording and dual tone LED flash
Selfie Camera: 13 MP f/2.0 Sony IMX214 w/ wide angle lens and screen flash
Battery: 5,000 mAh w/ Quick Charge 3.0
OS: Android 6.0 Marshmallow w/ ZenUI 3.0
Connectivity: WiFi, 3G, LTE w/ VoLTE, Bluetooth 4.2, GPS, A GPS, dual SIM (hybrid)
Sensors: Accelerometer, compass, gyroscope, proximity, light, RGB, IR
Others: Fingerprint sensor, USB Type C, High-res audio certified (24 bit / 192 kHz), Colors: navy black, glacier silver, rose gold
Dimensions: 154.3 x 77 x 7.99 mm
Weight: 170 g
Price: PHP 23,995

Unboxing / Accessories

Inclusions inside
Inclusions inside

The official packaging of the ZenFone 3 Zoom will come in a big box with tons of freebies. It'll include the Quick Charge 3.0 ready USB wall charger, USB Type C charging / data cables, and SIM ejector tool.
FREE JBL Clip 2!
FREE JBL Clip 2!

The freebies worth over PHP 4K included are the: loud sounding JBL Clip 2 Bluetooth speaker, Asus clear case, and Asus ZenEar IEM w/ mic.

Build Quality / Design

Curvy back beautiful finish!
Curvy back beautiful finish!

The Asus ZenFone 3 Zoom, boast a slim and sleek type of metal unibody frame. It has a curved design at the back and semi rounded corners w/ semi-chamfered edges and 2.5D curved glass. What's special in its construction, is the use of the new and improved Corning's Gorilla Glass 5 protection to prevent display from getting scratches and other type of damages easily.
The screen is protected with Corning's Gorilla Glass 5!
Top view showing the microphone
Top view showing the microphone
3.5 mm jack, another mic, USB Type C port, and single speaker below
3.5 mm jack, another mic, USB Type C port, and single speaker below
Hybrid dual SIM slot!
Hybrid dual SIM slot!
Textured power button and volume rocker
Textured power button and volume rocker

Overall, the design of this phone reminds us of a slightly more refined ZenFone 3 Max ZC553KL. It is minimalist looking device with good type of curves and paint finish. Then even if there's a slight protrusion at the back of its camera, it is still a good looking handset as a whole.

Initial findings


1. The 5.5 Inch FHD screen is one of the few AMOLED screen of Asus. The colors pop and has a very warm tone.
2. We noticed that its battery life is very impressive due to its 5,000 mAh of battery w/ up to 3 days battery life. We also found out that it is using Qualcomm's Quick Charge 3.0 technology that can charge from 0 to 85% in 1 hour.
3. Both the back and front cameras are very impressive. Even if it is an engineering unit, this can compete with other flagships easily. In particular we enjoyed that it can create bokeh without software manipulation. Colors are just slightly saturated, but it can be fixed via software.
5. USB Type C OTG via works, there's LED notification, there's just no lighting in its Android keys.

Related: Asus ZenFone 3 Zoom: First Camera Samples

As of the moment

The Asus ZenFone 3 Zoom is a very enjoyable machine by far. It has proper and good type of dual camera implementation, large 5,000 mAh of battery, and good midrange specs. So far, we can't find major flaws in it it. If priced correctly, this will be a surefire hit.

For our full review: Asus ZenFone 3 Zoom Review - Big Battery And Awesome Cameras!
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