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Counterpoint: OPPO is tied with Apple in the USD 400 to USD 600 market share

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Based on the latest research of Counterpoint, OPPO is tied with Apple in the USD 400 to USD 600 price market share.
Counterpoint: OPPO is tied with Apple in the USD 400 to USD 600 market share
The OPPO Find X

OPPO accounted for 22 percent of the premium market share followed by Apple, Samsung, Huawei, Xiaomi, and OnePlus. In China, Apple is ranked first followed by OPPO at the number 2 spot.
The data of Counterpoint Research
The data of Counterpoint Research

The reason behind OPPO's success are the new tech and innovations they have on their high-end smartphones.

Recently, OPPO launched the Find X in Paris. It's a flagship-grade smartphone equipped with a futuristic near bezel-less display with no notch. It has a motorized pop-up camera system to make the 93.8 percent screen-to-body ratio of the Find X possible.

OPPO also introduced several new innovations like the panoramic arc screen, AI-enhanced 3D Camera, SuperVOOC flash charging, TOF and 3D structured light technology this 2018.

OPPO also partnered with Stanford University on AI and internally and they were able to successfully tested 5G for future use.

OPPO also has a lot of effort and investments in R&D globally. In total, they have over 32,000 patents worldwide.

In the Philippines, we see our smartphones appealing to more and more consumers, and we are very grateful for their support and happy that they find value in our products, OPPO Philippines’ VP for Marketing Jane Wan said. With our portfolio ranging from mid-range devices offering high value for money to premium powerhouses like the Find X, our brand is committed to developing the best technologies, design, and user experience which cater to the needs our dynamic consumers.

The overall goal of the Chinese global giant is to adhere to the "art of technology" and meet user needs.

In the next few years, we can expect OPPO to make more products with innovative features.

What do you guys think?

Source: Counterpoint
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