The live stream from Android Zone shows promising ways on how to promote and sell a realme product.
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A promoter conducted a live stream video to endorse realme C3 |
Promoters can take advantage of online streaming to sell products
The promoter who is conducting the live stream is from Android Zone. The live stream lasted for 30 minutes but it was informative and engaging. It got average viewers of 80 people.
In the video, other promoters can learn some techniques online, whatever brand they are trying to sell.
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Realme did training for promoters to do live streams |
The first point is that the realme actively participated throughout the session. According to realme Marketing Lead Eason de Guzman, they are teaching their promoters and sales on how to conduct live streaming.
It would be a good thing that promoters and dealers can talk to the brand they wish to promote during the session. Realme, for example, trained its promoters and dealers in utilizing the available tools. With this, they are still able to sell their products even during lockdown restrictions.
The next thing to consider is product mastery. The promoter should act like they are talking to people face to face. They should also be able to discuss their needs and the features of the smartphone as well.
The promoter in that video was knowledgeable of the realme C3 features so she was able to accomplish her task very well.
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The promoter highlighted the features of the phones during the stream |
Aside from that, promoters should be familiar with the technicalities of navigating their live streaming software. Streaming can be a tedious task as it is important that they understand how everything works. If they are able to do that, they can maximize their streaming experience.
The last technique is using opportunities like the live stream to ask questions and persuade viewers to buy the product. The promoter from Android Zone had around 80 CCV (concurrent viewers).
This is a very good indication of organic reach and possibly engagement.
What do you guys think?
Via: Gadget Pilipinas
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