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IDC: realme is the top smartphone vendor in the Philippines for Q3 2020

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Early in November, Canalys reported that realme made it top of the Philippine market in Q3 2020. Today, IDC's Quarterly Mobile Phone Tracker verified that claim.
IDC: realme is the top smartphone vendor in the Philippines for Q3 2020
realme C12 is one of the company's best selling phones in Q3 2020

realme on top!

To make it on top, the two-year-old brand captured a whopping 25.4 percent of the pie in 2020Q3 which is equivalent to a monstrous 952.5 percent Annual Growth and 80.7 percent Quarterly Growth.
IDC's Quarterly Mobile Phone Tracker
IDC's Quarterly Mobile Phone Tracker

Its nearest competitor, previous number 1 vivo, only captured 14.3 percent market share with 66.7 percent Annual Growth and 2.6 percent Quarterly Growth.

Rounding the top 5 include OPPO with 13 percent market share, Huawei with 11.1 percent market share, and Samsung with 10.1 percent of the market share.

IDC top 5 smartphone vendors in the Philippines Q3 2020:

1. realme - 25.4 percent Market Share (962.5 percent annual growth)
2. vivo - 14.3 percent Market Share (66.7 percent annual growth)
3. OPPO - 13.0 percent Market Share (-36.6 percent annual growth)
4. Huawei - 11.1 percent Market Share (38.9 percent annual growth)
5. Samsung - 10.1 percent Market Share (-19.5 percent annual growth)

Other brands combined for 26.2 percent of the pie wiht a 12.6 percent annual growth and 85.6 percent quarterly growth.

IDC shared that realme owed its success to its products' competitiveness and marketing campaigns that include a month-long promotion for young fans. 56 percent of its shipments came from the newly launched C11, C12, and C15 models.

Interestingly, Xiaomi is not included in the top 5. To recap, the said brand is in the top 5 in the report of Canalys for the said period in terms of "sell-in shipments." It is also worth noting that tech giant Huawei recorded 38.9 percent Annual Growth and 48.1 percent Quarterly Growth despite the relentless attacks of the US government.

The Philippines also recorded a 50 percent quarterly growth with 5.5 million units and 33 percent YoY growth in the crucial third quarter of the year. This means that the local smartphone market was able to bounce back after a slow H1'20.

The reopening of the market enabled the vendors to bring in more shipments to fulfill the pent-up demand from the previous quarter as well as to restock channels as inventories had depleted as soon as the lockdown was lifted, says Angela Jenny Medez, Client Devices Market Analyst at IDC Philippines.

To read IDC's full report, click here.
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