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POCO is ushering a new era as an independent brand, sold over 6 million phones globally

Alongside the launch of the POCO M3, POCO Global today announced it has established its global independence.

POCO as an independent brand

To recap, Xiaomi first broke the news last January stating that POCO is going to be an independent brand that will have its own team and marketing strategy. Originally, POCO is Xiaomi's sub-brand who launched the POCO F1 back in 2018.

Today, POCO Global is starting a new era as an independent brand.

The company shared that in just 3 years, POCO has entered more than 35 global markets. POCO F1 reached over 2.2 million shipments and the brand has sold over 6 million POCO phones globally.

These tremendous results underscore consumers' overwhelming endorsement of POCO’s brand philosophy–'everything you need, nothing you don't–and we remain focused on bringing innovative technology to consumers without all the unnecessary frills. said Kevin Qiu, Head of POCO Global.

The POCO philosophy embodies an attitude we all strive forto be different and confident. As a newly-established independent brand, we're looking forward to continuing to deliver technology that matters in an ever-evolving world.

POCO noted that it will continue to deliver technology that matters in the ever-evolving world.

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