POCO splits with Xiaomi, now an independent brand

Just in! Xiaomi revealed that POCO is going to be an independent brand that will have its own team and marketing strategy.

The POCOPHONE F1 is a huge hit in 2018

POCO separates from Xiaomi

Since there was no launch after POCOPHONE F1 which happened 2018, there were fans and tech enthusiasts who are clamoring for a POCO F2 from Xiaomi as reported. When all of a sudden, a tweet from Xiaomi India announced that POCO India is going to be reintroduced to consumers.

In the meantime, Xiaomi India head Manu Kumar Jain shared a little more information on the reason behind this sudden announcement. Jain explained shortly that the company feels that POCO is capable of standing on its own. It has grown its own identity in a short span, thanks to the success of Poco F1. 

The POCO F1 was priced aggressively but offered high-end level specifications and performance. With this in mind, the successor should keep up with the momentum by offering a more superb package with attractive pricing. He explained further,

What started as a sub-brand in POCO has grown into its own identity in a short span of time. POCO F1 is an extremely popular phone across user groups and remains a top contender in its category even in 2020. We feel the time is right to let POCO operate on its own now, which is why we’re excited to announce that POCO will spin off as an independent brand. Join me in wishing the POCO team the best!

POCO as a stand-alone identity triggers more questions since it was somehow independent of the start. This is except for the fact that it shared resources with Xiaomi such as supply chain, operations, and service infrastructures.

Moreover, POCOPHONE global head Alvin Tse implied last year that there’s going to be a huge reveal from POCO this 2020. This hint elevated some rumors or assumptions that this was about POCO F2. Then clearly, it was more than a teaser about an upcoming phone, but about a brand new identity as a brand.

What do you think about this decision of POCO to be a stand-alone entity?

Source: RepublicWorld