realme taps Kathryn Bernardo as its newest brand ambassador

Fast-rising tech giant realme has just tapped Filipina superstar and prime time queen Kathryn Bernardo to be the newest face of its brand in the Philippines.

Kathryn Bernardo for realme

Kath x realme!

According to realme, Kath and the company are set to work on several campaigns that are sure to inspire more young, passionate, and bold fans to leverage the power of technology in their quest for success.

The 25-year-old beauty will be promoting the exciting array of smartphones that realme will launch.

realme said that Kathryn Bernardo is the most fitting representation of every realme Squad member: fun, determined, and unapologetically real. She embodies the modern-day young adult who is ready to put in the hustle in pursuit of success and fulfillment. Having been in the showbiz limelight for almost two decades now, Kathryn has seen how the pivot to a more digital lifestyle significantly oiled daily nuts and bolts. 

My generation saw the dawn of the internet and the shift to digital. Iba na the expectations from young adults like me today. As we aim to perform and deliver better, we need brands like realme that can help us adopt a highly digital lifestyle. I am happy na I am now part of a brand that has the vision of making digital lifestyle experience more accessible to all Filipinos. I am a firm believer that all of us, regardless of financial capability, deserve to experience the help and convenience offered by technology, notes Kathryn.

realme Philippines' Vice President for Marketing Austine Huang shares, As we leap to a new era of digital lifestyle experience, we prioritize collaborating with organizations and young ideators with the same passion and commitment to deliver the beauty of technology to more Filipinos. This is why we are beyond elated to work with one of the entertainment industry’s most talented game-changers. We are excited to leap to several exciting projects and break more boundaries with Kathryn this year.

Kathryn is expected to further boost the presence of the two-year-old mobile brand in the country. Kath has a fan base of more than 33 million across all her social media accounts.

In the Philippines, realme ruled as the number 1 brand in the country for the most part of 2020.