Google to ban "sugar daddy" apps in Play Store effective September 1, 2021

Google's plan to take the Play Store in line with the Apple App Store, sugar daddy apps on the platform will be affected starting September 1, 2021.

File photo: Google Play Store

Updates to Google Play policies

In an update announced last July 28 to developers, Google Play has mentioned the following: "We're updating the inappropriate content policy to institute new restrictions on sexual content, specifically prohibiting compensated sexual relationships."

To date, Google Play Store is offering apps like SeekingArrangement, Sugar Daddy Meet, and Sugar Daddy Dating that serve as a medium to connect wealthy people to younger or more attractive partners.

Apps that promote sex-related entertainment, escort services, or other services that may be interpreted as providing sexual acts in exchange for compensation, including, but not limited to compensated dating or sexual arrangements where one participant is expected or implied to provide money, gifts, or financial support to another participant ('sugar dating'), excerpt from Google's newly announced policy for developers last July 28, 2021.

Similar apps have been banned from Apple App Store to prohibit "'hookup' apps that may include pornography or be used to facilitate prostitution," according to the company's developer guidelines.

What do you think guys?

Source: Google