Heart Evangelista is the newest face of XTREME Appliances!
Homegrown brand XTREME Appliances is introducing its newest brand ambassadress, the classy and empowered Heart Evangelista.
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| Heart Evangelista is now a brand ambassadress of XTREME Appliances |
Heart will promote the brand values quality and affordability
Heart Evangelista is known for many things, an actress, a fashionista, an entrepreneur among other roles. She graced international and local magazines, won various awards, and created a huge impact on social media.
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| XTREME tapped Heart because of her star quality and impact |
This time, she is joining the roster of brand ambassadors of XTREME Appliances, along with its current faces Senator Manny Pacquiao and Manila Mayor Isko Moreno Domagoso. During her endorsement shoot, Heart expressed her enthusiasm for joining the XTREME family and said it was a good collaboration.
According to the company, they have chosen Heart Evangelista to become the ambassadress who will promote the brand’s mission: to provide quality yet affordable appliances for every Filipino and to leverage the Filipino lifestyle through technology and innovation. VP for Marketing, XTREME Appliances Stephen Cheng elaborated,
Heart Evangelista-Escudero is an icon and we believe in her star quality and impact on Filipinos. As we continue to grow as a brand, we want to solidify our name to be a brand fit for a modern Filipino lifestyle. Times are changing and things are constantly evolving and we are glad to have Heart as the brand’s newest face. We are just so excited to continue our mission in bringing comfort, convenience, and efficiency to every Filipino household with our new brand ambassadress.
Just like ordinary consumers, this celebrity weighs in two factors before buying an appliance: quality and affordability. Since XTREME highly values those two, Heart is strongly assured that she is endorsing the right brand. She explained that quality and affordability make XTREME Appliances the perfect choice for every Filipino. She added,
You know, at the end of the day, you need quality and you also want to make sure that it doesn’t cost you an arm and a leg. So it is pasok sa budget and at the same time, it is classy, it is lux, and it is beautiful. I just love XTREME Appliances products so much.
The first-ever TV commercial of the brand featuring Hear Evangelista will be out in the last quarter of 2021. It will highlight the modern Filipino lifestyle through innovation, quality, and affordability. XTREME added that it is ready to upgrade their game by launching new products, nationwide campaigns and concept stores opening, and stronger marketing efforts.
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