How TECNO grew to be one of the most admired smartphone brands

TECNO may be a new brand globally but it still managed to be one of the most admired smartphone brands.

TECNO Mobile logo

"Glocal" approach

In the Philippines, the rise of TECNO can be attributed to its affordable smartphone portfolio. This business strategy can be called "glocalization" which means the creation of products that will sell universally but can be customized to suit specific markets or regions.

This has helped TECNO grow into one of the most admired smartphone brands, as well as an expert in providing industrial-leading technology and innovative devices designed for global users in emerging markets, explains Stephen Ha, General Manager at TECNO.

According to TECNO, their brand mission is to become the most admired tech brand in the global emerging markets by continually making breakthroughs in product innovation.

We offer a very competitive price, enabling our customers to always stay connected to the world and enjoy a fashionable way of life. Unlike many international brands, TECNO focuses on users in emerging markets and creatively combines global technology with the actual needs of local consumers, bringing them cutting-edge technology with localized innovation and differentiated features. This kind of innovation is in our DNA, Ha added.

Scholars received their TECNO Mobile during the #CtheBestOfYou donation handover last August

Aside from their brand mission, TECNO also gave back to communities.

It successfully completed its first CSR campaign in the Philippines this year, partnering with the following beneficiaries:

1. Project Malasakit - a scholarship project

2. the City of Manila through the Office of Mayor Isko Moreno 

3. Ina ng Lupang Pangako Parish in Payatas

Each partner beneficiary received smartphones and cash, which were awarded to their local "heroes of the pandemic" for their unwavering service, and to dedicated and promising students from their community. 

TECNO fans can look forward to the brand's CAMON 18 Premier with MediaTek Helio G96, 120Hz AMOLED display, and gimbal stabilized 64MP triple rear camera.