TECNO introduces latest brand slogan #StopAtNothing

TECNO is on track to achieve its goal to "become the most admired tech brand in the world". Now, the growing smartphone brand launched its new brand slogan 'Stop At Nothing'.

TECNO's new brand campaign #StopAtNothing

More than a brand campaign

The new Stop At Nothing campaign launched with a brand video and hashtag #StopAtNothing. This is TECNO's way to pay tribute to all those who continue to push forward against all odds. 

We've seen how resilient and progressive society can be in the face of adversity, especially among young adults in emerging markets. No matter where you come from or what you physically look like or which gender you belong to, people will "stop at nothing" to progress and find creative and disruptive ways to achieve their potential. In return, they find themselves on a joyous and exciting journey, says Danni Xu, CMO of TECNO.

The brand campaign was launched in Africa last August 2021. It features several above-the-line elements including a 60-second global brand video demonstrating the resilience of the human spirit.

#StopAtNothing not only inspires, but it also cements TECNO's total commitment to supporting our consumers with innovative and elegant technology solutions that act as an enabler of progression, Xu concludes.

TECNO Mobile's goal is to become the most admired tech brand in the world as well as continue making breakthroughs in product and experience innovations.