SEGA partners with Microsoft to explore cloud gaming for its Super Game Project!

SEGA Sammy Holdings recently announced its strategic alliance with Microsoft to develop global games using its cloud gaming technology.

SEGA and Microsoft's strategic alliance (Stock photo from Getty Images)

To bring high-quality gaming experiences using Azure cloud technologies

The Tokyo-based giant will work with Microsoft to use the Azure cloud platform to produce "large-scale, global games" as part of its Super Game Project. During an investor's event, SEGA released a teaser about this initiative, stating it will be available sometime in 2026. 

The company also said that this project is essential for its mid to long-term strategy. Allegedly, the goal is to optimize development processes and continue to bring high-quality experiences to players using Azure cloud technologies.

 According to the President and COO of SEGA Corporation Yukio Sugino, they aim to build an alliance that utilizes both SEGA's powerful game development capabilities and Microsoft's cutting-edge technology and development environment.

Meanwhile, Microsoft’s CVP  Sarah Bond recognizes that SEGA has played such an iconic role in the gaming industry and has been a tremendous partner over the years. She added,

We look forward to working together as they explore new ways to create unique gaming experiences for the future using Microsoft cloud technologies. Together we will reimagine how games get built, hosted, and operated, with a goal of adding more value to players and SEGA alike.

Microsoft’s own major cloud gaming initiative is available via the Xbox Game Pass, a cross-platform subscription service that features SEGA titles such as the hit "Yakuza" series.

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Source: SEGA