YouTube Shopping launched in PH: Shopee integrated, Accelerator Affiliate Program introduced

In partnership with Shopee, YouTube Shopping has finally arrived in the Philippines, including its Accelerator Affiliate Program.

YouTube Shopping Accelerator Manila 2025 starts out with a dance

New cashflow opportunities for PH YouTubers?

Initially introduced in the United States and other select regions, YouTube Shopping and its Affiliate Program have finally arrived in the Philippines. This feature allows eligible creators to promote and sell products from their own stores or other brands directly on the platform. It integrates with e-commerce platforms such as Shopee and enables creators to tag products in videos, Shorts, and live streams that viewers can browse and purchase. 

How to be eligible?

To be eligible, the PH-based Creator must be part of the YouTube Partner Program (YPP) and meet its subscriber threshold of 10,000 subscribers or be in an Official Artist Channel. The Channel must not be set as 'Made for Kids, have significant Made for Kids content, or have active Community Guidelines strikes.' Channels associated with music partners such as labels, distributors, publishers or VEVO are ineligible unless they are Official Artist Channels.

Step 1 of Joining the YouTube Shopping Affiliate Program

How to Join the Affiliate Program?

Once qualified, interested Creators can open 'YouTube Studio', tap 'Earn', select 'Get Started', click 'Turn On', and Review and accept the YouTube Affiliate Program Terms of Service.

After which, users can now start tagging products directly in YouTube Studio from a growing list of sellers that are available.

Creators can connect their online store to YouTube to feature products across various surfaces such as video descriptions, product shelves, and channel store tabs. They can also tag up to 60 products in videos or Shorts and up to 30 in live streams. Products can be pinned during live streams for emphasis.

Revenue tracking, Product Tagging, and more

The platform allows creators to organise product displays at the channel or video level, either manually or automatically, based on factors like price, popularity, and availability.

Users can utilise YouTube Studio's Shopping section for product performance tracking. For more detailed revenue data, users can receive detailed reports from YouTube Analytics.

If the Creator has included paid product placements, endorsements, sponsorships, or other content that requires disclosure to viewers in their videos, they need to follow YouTube's paid product placement policies. 

What do you guys think?