Header Ads

WIKO taps P-pop Group G22 as celebrity endorsers

French smartphone brand WIKO signs the P-pop Group known as G22 as their newest celebrity endorsers.
Contract signing with the G22
Contract signing with the G22

WIKO signs G22 P-pop idols!

To recap, WIKO is a new player in the Philippine smartphone market which means they need to up their promotions to gain attention.

Apparently, they have chosen the Filipino girl idols called the G22 which composes of four members. In case you're not aware yet, the members' names are Alfea, AJ, Bianca, and Jaz. 
The four members
The four members

The group debuted last February 2022 under the management of Cornerstone Entertainment which lead them to make two songs such as "BANG! and Babalik". The all-girl group also performed in the PPOPCON 2022, a two Filipino pop convention that happened recently this year in Smart Araneta Coliseum.

We're very excited because this is our first endorsement as a group, said AJ, the leader, and main rapper.

We want to share our advocacy and spread more awareness that everyone is a female alpha, and that WIKO is also an alpha brand,” added Alfea, the lead vocalist and visuals.

Jeff Vadillo, President of Cornerstone Entertainment stated that WIKO and G22 have the same vision of supporting people with dreams.

WIKO is at the forefront of technology in terms of function and design. That is exactly the type of branding we want for G22. We wanted to create a girl group that is at the forefront of OPM and P-pop in terms of music, style, visuals, and music videos. Definitely, being an alpha girl group makes WIKO the perfect brand to partner with as one of the up-and-coming tech brands right now.

As for now WIKO already released the T50 and T10 models as their newest smartphones which the company claims have "French and fresh" aesthetics on their phones.
G22 poses using WIKO phones
G22 poses using WIKO phones

WIKO also said that their partnership with the girl group will bring projects, and events for the next coming months which will also include mall shows that fans may expect this year and next.

You may also check their Lazada and Shopee pages if you feel like buying their products.

What do you guys think?

No comments

Powered by Blogger.