PH's first outdoor 3D LED screen unveiled in BGC

The country's first outdoor 3D LED screen was launched in Bonifacio Global City, Taguig.

Maya 3D billboard ad

BGC's new attraction: A giant outdoor 3D LED screen

Similar to iconic screens in Shibuya in Tokyo and Times Square in New York City, the Fort Bonifacio Development Corporation brought the technology to the Philippines to make it the "epicenter" of the business district.

The 400-square-meter L-shaped screen is placed along the corner of 5th Avenue and One Bonifacio High Street. According to the company, the digital billboard uses anamorphic illusion technology such as sharp pixels and distortion perspective art.

After 2 years of the pandemic, malungkot lahat, now I think we are ready for a big bang, recovery is under way, and nakikita naman natin, buhay na buhay na ang mga shopping natin, and we’re also planning to have a lot of Christmas activities in BGC. So this is really something which is very timely and we feel would be really good for the estate, Alfie Reyes, chief operating officer of Fort Bonifacio Development Corp. said.

Digital bank Maya is one of the first companies to boast a 3D video ad material, highlighting its high-yield savings account with daily interest payout.

We're excited to be one of the first brands to launch this first-of-its-kind, cutting edge media innovation in the country. This execution perfectly captures the Maya brand - bold, impactful, and innovative, said Pepe Torres, chief marketing officer for Maya.

What do you guys think?

Sources: Maya, ABS-CBN