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Maya taps Hope "Liza" Soberano for the My money, my bank, my way campaign!

Maya doubles down on its digital banking advantage to accelerate its growth in consumer finance in the country.
Maya taps Hope "Liza" Soberano for the My money, my bank, my way campaign!
The actress as new ambassador and Chief Advocacy Officer

My Money, My Bank, My Way campaign!

First of all, the rebranded fintech app is now the only all-in-one money platform in the Philippines. However, this time they launched the new campaign together with multihyphenate star and newly minted Maya Brand Ambassador and Chief Advocacy Officer Hope Elizabeth "Liza" Soberano. 

The campaign, dubbed "My Money. My Bank. My Way," aims to mainstream digital banking and encourage Filipinos to take charge of their finances through innovations that make money management easier, more personalized, and rewarding.
The announcement ad
The announcement ad

One of the highlighted innovations in the campaign is Maya's consumer savings account which offers easy account opening by issuing 1 valid ID. This comes with an improved high-interest rate of up to 10 percent p.a that can be achieved every time users will spend using the Maya waller, daily interest crediting, and customizable personal goals.
The Maya Team
The Maya Team

The Fintech app is also the first to offer its customers their own @username in the Visa card making money transfers quite identical to tagging friends in TikTok or Instagram. The new card also highlights a sleek black look with a touch of green in the Logo. It is now accepted by 80 million merchants worldwide.

Currently. Maya counts over 1.5 million bank customers and according to data.ai, Maya is now the leading digital banking app in the country having the most app downloads and monthly active users among the Philippines' six licensed digital banks.

They are also the highest-rated finance app in the App Store and Google Play with a 99.94 percent uptime rate, easy account opening, and real-time transaction history features.

Filipinos trust banks and like the convenience of e-wallets. By providing an all-in-one digital banking app where people can save, spend, borrow, and invest seamlessly, we have simplified the whole financial services experience for consumers. Our strategy has allowed us to deliver a superior and unmatched banking and payments experience, said Shailesh Baidwan, Maya Group President. 

Moreover, we've seen firsthand that customers who save or borrow transact 2 to 3 times more than payments-only users. Our innovations, such as daily interest crediting and gamified savings, have led to a stickier app experience, more types of transactions, and a greater share of wallet, he added.

Meanwhile, Soberano apart from being the brand ambassador is also the Chief Advocacy Officer that promotes the joint activity "Save The Children", the worlds leading independent organization for young ones.
Hope Soberano's picture with fans
Hope Soberano's picture with fans

In the meantime time, she will assist drive Maya's advocacy agenda, from product roadmap to business culture.

I'm excited for everyone to level up their banking experience with me through Maya because I love using their app. On top of that, working with Maya truly feels like a level up for me - it's a joy to collaborate with them creatively, and I'm excited for the professional challenge of becoming their Chief Advocacy Office, Hope Soberano said

To learn more about the all-in-one digital bank, you may view its new commercial featuring the popular actress.

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