MWC 2024: HUAWEI showcases premium, fashion-forward innovations

HUAWEI presented in Barcelona its latest technologies that aim to help consumers with their daily needs.

HUAWEI Mate 60 RS ULTIMATE DESIGN at the HUAWEI MWC 2024 booth

The fruits of HUAWEI's investments to produce "premium" solutions

The Mobile World Congress 2024 held in Barcelona allowed many brands to showcase their latest technology, including HUAWEI. During the event, the tech company said it presented a lineup of high-end, fashion-forward, and technology-driven flagship products, including the HUAWEI Mate 60 RS ULTIMATE DESIGN, HUAWEI FreeClip, and HUAWEI WATCH GT 4.

HUAWEI's booth was divided into ULTIMATE DESIGN, Fashion Forward, XMAGE, Creation of Beauty, and Fitness & Health scenario-based experience zones, which the company said demonstrated how its solutions have infused daily life with new technologies and enriching scenario-based experiences.

Huawei will continue to cement its position as a global high-end, fashion-forward, and technology-driven brand, said Kevin Ho, COO of the Huawei Consumer Business Group, In 2024, we will continue to increase R&D investments in smart devices, fitness & health, and digital creation. These efforts will make innovative products and services more accessible to users worldwide, and create cutting-edge, pioneering, and personalized lifestyles for consumers.

Steady HUAWEI CBG business growth cements its position in the high-end market

Over the past year, HUAWEI CBG said it had made strides, like making breakthroughs in the global high-end wearable, audio, tablet, PC, and phone markets through releasing a lineup of high-end, fashion-forward, and technology-driven products. Flagship product launch events were also held in Europe, the Middle East and Africa, Latin America, and Asia Pacific, demonstrating the company's commitment to growing its global presence as a high-end brand.

Flagship smartphones released in 2023 included the HUAWEI Mate 60 Series and HUAWEI Mate X5, both of which helped make HUAWEI a major player in the high-end market and proved the brand’s industry-leading technical strength to the whole world. Also unveiled was the ULTIMATE DESIGN, a new ultra-high-end brand that offers distinctive aesthetics, craftsmanship, and technological innovations, to make HUAWEI stand out from the crowd.

According to Counterpoint Research's latest report, the tech company gained 5 percent of market share in the global high-end smartphone market in 2023, ranking third among all brands. In the first two weeks of 2024, HUAWEI ranked first in the Chinese market with the largest smartphone sales volume. By the end of 2023, global shipments of HUAWEI smart wearables exceeded 150 million, and it has ranked first in China's smartwatch market for five consecutive years. The HUAWEI Health App has a user base of over 450 million. By 2023, a decade after the launch of its first tablet, the company had shipped over 100 million tablets.

HUAWEI Eyewear 2

HUAWEI’s "Fashion Forward" scenario-based exhibition zone at MWC showcased the company’s emphasis on building a high-end fashion-forward brand. In 2023, HUAWEI unveiled its "Fashion Forward" campaign, with the goal of creating trendy and healthy lifestyles for consumers. While investing heavily in R&D, the tech giant is committed to developing new design paradigms for each new product and leading the industry fashion trend.

HUAWEI said it is dedicated to providing high-end, fashion-forward, and technology-driven products and experiences to consumers through the use of premium materials, unique design language, and advanced manufacturing techniques. While developing HUAWEI Mate 60 RS ULTIMATE DESIGN, R&D personnel added rare earth elements to the red ceramics sintering process for the first time. Each phone undergoes 1400°C calcining and is subject to more than 50 processes during the 60-day manufacturing period, all of which are crucial to creating the vibrant red body. HUAWEI WATCH ULTIMATE DESIGN is the brand’s first-ever gold smartwatch. It features 18K gold and Zirconium-based Liquid metal. HUAWEI FreeClip is the company’s first earbuds that come with the C-bridge Design. This design is durable and stable, bringing a breathable wearing experience and giving the earbuds a refreshingly original look and feel as well. HUAWEI WATCH GT 4 comes in an octagonal form, showcasing every intricate detail on the surface.

HUAWEI said it has set up Aesthetics Research Centers in Paris, Milan, and London, to gain insight into the design and aesthetic trends of different cultures, draw from a diverse range of traditions, and incorporate design elements from both East and West. The Aesthetics Research Centers serve as the global platforms that fuel the continuous advancement of technologies and design, providing unique and unprecedented aesthetic experiences to consumers.

Cutting-edge smart wearables provide comprehensive and precise health management

HUAWEI's Fitness & Health scenario-based exhibition zone was also a highlight in the MWC. Smart wearables is one of the most crucial sectors in HUAWEI CBG's global business.

In 2023, HUAWEI launched a lineup of flagship smart wearables, including HUAWEI WATCH Ultimate, the first daily smartwatch to support two-way BeiDou satellite messaging, HUAWEI WATCH 4, which unveiled the all-new Health Glance feature, HUAWEI WATCH GT 4 which came with brand-new Activity Rings and the Stay Fit App, and HUAWEI WATCH ULTIMATE DESIGN, the first gold-plated smartwatch ever made. Huawei has made continuous breakthroughs and innovations in cutting-edge technologies, ultimate aesthetics, health management, and science-based workouts, which have been fully recognized by global consumers. Three months after its launch, global shipments of HUAWEI WATCH GT 4 totaled over 2.5 million units, making HUAWEI WATCH GT 4 Huawei's best-selling smartwatch.

Having delved deep into the smart wearable industry for over a decade, HUAWEI said it has developed its own TruSeen vital sign monitoring technology, which has been upgraded five generations within eight years. This made the Chinese brand a major player in the smart wearable industry.

HUAWEI has filed over 800 smart wearable patent applications, ranking high in terms of R&D investment and number of patents in the fitness & health field. In October 2023, it unveiled its third Health Lab — HUAWEI Finland Health Lab. The company has also built over 10 global R&D centers, accelerating the global layout of professional research in the wearable field.

HUAWEI smart wearables will further gain insight into consumers' core health pain points, increase R&D investment, and continuously make breakthroughs to benefit global consumers. In 2024, the company will prioritize three industry challenges: sleep, blood pressure, and mental health management. Through these efforts, it said the brand will offer more accurate, convenient, and comprehensive health management solutions for global consumers

HUAWEI MatePad Pro 13.2", Huawei's latest flagship tablet, was also showcased at MWC 2024. The tablet was launched in 2023 as the first tablet to support NearLink technology, marking the tenth year of Huawei tablets. It is also the thinnest tablet that's ever been made with the narrowest bezels and highest screen-to-body ratio. It works seamlessly with HUAWEI M-Pencil (3rd generation), the first stylus to support 10,000+ pressure sensing levels, resulting in an unprecedented digital creation experience. HUAWEI’s global GoPaint Activity in 2023 invited digital creators to showcase works made on HUAWEI tablets.

At the event, HUAWEI committed to continuing to increase its investment in digital creation in 2024 by prioritizing PaperMatte Display and NearLink technology, to provide consumers with more enhanced digital creation experiences. The GoPaint Activity hosted by HUAWEI will also witness an upgrade to cover more countries and regions, making it a genuine global force in the digital art community.

HUAWEI's achievements in mobile imaging are no less noteworthy, with the launch of the XMAGE brand, which encompasses every aspect from optical systems to imaging technology and image processing. In 2023, Huawei's flagship products, like HUAWEI Mate 60 Series, HUAWEI Mate X5, and HUAWEI P60 Series, came equipped with XMAGE capabilities, to provide users with a brand-new mobile photography experience. HUAWEI XMAGE Awards in 2023 saw over 600,000+ submissions from nearly 100 countries/regions. It aims to inspire users to capture and share the beauty in their midst, express their emotions, and showcase the power of smartphone photography.

HUAWEI said this year will be critical as it boosts efforts to make its innovations more accessible to global consumers.

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