Maya, Ultra Mega, and GoodApps provide credit and connectivity tools to sari-sari stores

This will benefit over 100,000 retailers.

Courtesy: Maya

Serving the underserved

Digital bank Maya has partnered with retail chain Ultra Mega and connectivity provider GoodApps to advance digital financial inclusion for micro, small, and medium-sized enterprises.

The collaboration will focus on over 100,000 sari-sari stores in Ultra Mega's distribution network by providing access to financing, digital tools, and connectivity solutions.

By combining financial services, digital tools, and on-the-ground support, we're helping these micro-entrepreneurs become more resilient and future-ready, said Khurram Malik, Group Chief Commercial Officer, Maya.

Maya Bank President Angelo Madrid said the collaboration aims to rethink how credit reaches the underserved.

Maya will offer credit to eligible businesses through Maya Advance, its financing product powered by Maya Bank, available via the Maya Business App. By leveraging Maya’s AI-driven credit and risk models, sari-sari store owners and micro-retailers can access working capital based on their business activity, without collateral or lengthy paperwork.

GoodApps, through its LokalWifi initiative, will offer community WiFi packages to participating MSMEs. These WiFi solutions are also presented as a practical use case for the loans accessed through Maya.

With LokalWifi, we’re helping small store owners transform into community hubs by offering affordable WiFi access while building sustainable income, said Brezhnev Tero, Chief Operating Officer of GoodApps.

By combining Maya’s financial technology, Ultra Mega's retail reach, and GoodApps' connectivity solutions, the partnership delivers an integrated model for grassroots economic empowerment. It supports the Bangko Sentral ng Pilipinas' push for greater financial inclusion, while also accelerating the digitalization of the country’s MSME sector.