SHARP showcased its 2025 products, intros VIP customer program
SHARP has displayed its 2025 products during the SHARPER Together event, highlighting its commitment and customer service.
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| SHARP Kuuki Festival |
SHARP boasts customer-centric services
SHARP, a leading Japanese electronics and appliance brand, recently hosted the "SHARPER Together" Media Conference and Dealers Appreciation Night at Solaire Vertis North on May 21, 2025.
The event demonstrated the company's adherence to enhancing customer experience and driving product awareness through a series of exclusive sell-out initiatives.
A Legacy of Trust and Innovation
Since its establishment in 1982, SHARP Philippines has been devoted to delivering high-quality appliances designed to meet the evolving needs of Filipino households. Reflecting on the company's journey, Mr. Kazuo Kito, President and General Manager of Sharp Philippines, emphasized the importance of collaboration and trust.
As we reflect on our journey, we recognize that our success is not just a result of our innovative products, but also the strong partnerships we have built with our dealers and the trust we have earned from our customers. Together, we have grown sharper, said Mr. Kito.
Strengthening dealer partnerships for market success
SHARP Philippines attributes much of its success to its strong relationships with dealers, which play a crucial role in ensuring product accessibility and customer satisfaction.
We treasure and nurture these relationships, recognizing that they are essential to delivering exceptional service and support to our customers. By working closely with our dealers, we ensure that our products are readily available and that our customers receive the best possible experience. This collaboration allows us to adapt to market trends and consumer preferences, enabling us to grow together in an ever-evolving landscape, Mr. Kito added.
Nationwide Exhibits: Bringing SHARP closer to Consumers
As part of its unwavering duty to customer engagement, SHARP Philippines announced a series of nationwide exhibits designed to provide consumers with a hands-on experience with the latest products. These serve as a platform for direct interaction, allowing customers to explore innovations while giving SHARP valuable insights into their preferences.
We create activities and exhibits that bring us closer to our Filipino consumers, emphasized Mr. Kito.
KOTEN Exhibits: driving sales and awareness
Since 2010, SHARP's Koten (individual exhibits) have been instrumental in boosting sales performance and increasing brand awareness. These exhibits, developed in collaboration with dealers, focus on product innovation, seasonal strategies, and technological advancements.
J-TECH FESTIVAL - highlights Japanese Inverter Technology
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| J-Tech Inverters |
The Japan Technology Festival highlights SHARP's energy-efficient inverter appliances, including refrigerators, air conditioners, washing machines, and air purifiers—all engineered to deliver cost savings and superior performance.
KUUKI FESTIVAL - focus on air conditioners and purifiers
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| The Air Purifiers from SHARP |
Meaning "air" in Japanese, the Kuuki Festival focuses on SHARP's advanced air conditioning and Plasmacluster air purifier solutions, created to enhance comfort during high-temperature and high-humidity seasons.
OTO FESTIVAL - reflects SHARP's audio products
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| SHARP's audio products |
This section showcases the brand's diverse range of audio products, from portable speakers to high-performance sound systems, catering to the musical preferences of Filipino consumers.
AQUOS MATSURI - advanced home entertainment
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| Entertainment section |
Featuring SHARP's latest LED and smart TV technologies, the Aquos Matsuri offers an immersive viewing experience, with special promotions on models like the XLED TV.
LABADABA DAY: Interactive Laundry Experience
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| SHARP's washing machine products |
Customers can test the company's fully automatic washing machines while enjoying live demos and dealer training sessions aimed at improving product knowledge and sales strategies.
Enhanced customer experience
SHARP also aims to enhance its after-sales support with the introduction of a VIP customer program in the third quarter of 2025.
Exclusive benefits include:
- Up to 20 percent discounts on parts and labor for repairs
- Complimentary check-ups and priority servicing
- Special discounts on air conditioning and air purifier maintenance
Additionally, customers can conveniently register products through Sharp's E-Service platform for real-time updates and faster warranty processing. For inquiries, the company's toll-free hotline (1-800-1-888-4952) and 24/7 Messenger support ensure seamless communication.
With the unwavering support of our dealers and the loyalty of our customers, we are excited to explore new horizons and achieve greater heights. Together, we will grow sharper, stronger, and more connected than ever before, concluded Mr. Kito.
For more information and to keep updated about upcoming events and promos, you may visit SHARP's official website.
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