Lazada 11.11, Biggest Sale of the Year returns with BYD Sealion 6 DM-i raffle and new brands like GMarket Korea

Premier eCommerce platform Lazada announced that its flagship shopping event, the 11.11 Biggest Sale of the Year this November 10 to 13 in the Philippines.

Lazada 11.11, Biggest Sale of the Year returns 2025

Lazada 11.11 returns this November 2025

As the Philippines enters its most festive season, Lazada is reinforcing its role in powering the digital economy by making authentic brands, premium shopping experiences, and AI-powered eCommerce innovation accessible to millions of Filipinos.

Through LazMall, Southeast Asia's largest virtual mall, Lazada is offering consumers direct access to over 32,000 brands. Every purchase is protected by the 100 percent Authenticity Guarantee, 2X Money Back assurance, Fast Delivery, and 30-day Free Returns, ensuring a seamless and worry-free experience.

LazMall's average order value grew by 40 percent

This focus on quality has yielded surprisingly strong commercial results with data from the recent 9.9 shopping festival, including: 

1. Filipino shoppers are now spending nearly 40 percent more on average per order from LazMall

2. Top-ranking brands achieved double to triple-digit growth during mega campaigns.

3. The top 20 sellers on LazMall Philippines also saw 110X sales growth compared to the previous year, outperforming other markets in Southeast Asia.

New brands such as GMarket Korea join the shopping fray

New brands are coming exclusively into Lazada this 11.11

Across its wide range of categories, Lazada brings together premium, trusted, and exclusive names that Filipino shoppers love this holiday season. This includes an exclusive assortment from Gmarket Korea, featuring 20 million products from trending Korean and Japanese brands such as Laneige, Sulwhasoo, and COSRX. Consumers are encouraged to be on the lookout and discover new brands being added this 11.11: rock for mobile and tablet accessories, MINAMI for luggage and travel gear, and emonster armoa for home decor.

Big Brands joining the Lazada 11.11 Biggest Sale of the Year

In Beauty and Fashion, brands include Shisheido Group, Jo Malone, Nike, and Veja. For electronics, look for a wide assortment from top brands such as Breville, POCO, Samsung, Anker, Dyson, SharkNinja, JBL, and DJI. Everyday essentials and grocery favorites are also available from trusted names like Mondelez, NutriAsia, and Pedigree & Whiskas. LazMart continues to elevate grocery shopping with buy-more-save-more deals, voucher stacking, and fast. delivery. Finally, the Mother and Baby category offers trusted milk brands like Lactum, Nestle, Enfragrow, HiPP Organic, and Nutricia, plus Lazada-exclusive global diaper brands like Rascals and Hey Tiger.

Shoppers can expect the biggest and sweetest brand deals across all top categories this holiday season at Lazada 11.11 Biggest Sale of the Year from November 10 (8PM) to 13, 2025. It will feature up to 90 percent off LazFlash deals, up to PHP 2,000 off Lazada vouchers, and Free Shipping.

AI-powered eCommerce

Lazada's AI Lazzie, the first GenAI chatbot in eCommerce, acts as a personal shopping assistant, providing tailored product recommendations and optimizing value with voucher stacking. Shoppers also benefit from smart reviews, which supposedly summarize consumer feedback for faster and more confident purchases. This 11.11, a more interactive AI Lazzie is here to help shoppers select the best options from over 2.3 million products across various categories. AI Lazzie is also introducing the new SmartStack feature, which helps shoppers automatically combine LazRewards and Seller Vouchers, ensuring they get the best possible deals without the hassle.

Lazada is bridging the AI adoption gap for merchants, with over 80 percent of the Filipino sellers seeing AI as vital for productivity. These AI tools boost efficiency by instantly creating professional images and enhancing product listings. They also provide real-time business advice and offer AI-powered translations to expand market reach.

11.11 Shop & Drive is raffling off a BYD Sealion 6 DM-i

Shop and Drive this 11.11 and get a chance to win a new BYD Sealion 6 DM-i

Lastly, consumers who purchase items from Lazada from November 1 to 13 worth PHP 500 or more per order get a raffle entry to win a brand-new BYD Sealion 6 DM-i and a PHP 11,111 Lazada Gift Card. Customers who want to join the raffle must also register before November 15. The winners will be drawn on November 20, 2025.

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