CES 2026: LG to showcase future of mobility with in-vehicle entertainment innovation

LG's latest offering has been recognized as the best innovation in In-Vehicle Entertainment.

Courtesy: LG

Upgrading travel experience

LG Electronics (LG) is set to bring the latest in mobility at CES 2026 through Affectionate Intelligence.

According to the company, this new series of solutions has earned the CES 2026 Best of Innovation Award in In-Vehicle Entertainment, marking the first time the LG Vehicle Solution Company has won the category’s top honor. The system brings together cutting-edge display technology, advanced in-cabin sensing, and on-device AI under a comprehensive AI-Defined Vehicle architecture.

We are bringing our future mobility vision to life by embedding AI across our solutions – many of which, including in-cabin sensing, are already in production with global OEMs, said Eun Seok-hyun, president of the LG Vehicle Solution Company.

The showcase will feature three core experiential solutions, one of which is the Mobility Display Solution zone. Here, visitors can experience how AI intuitively presents essential information through a transparent OLED-equipped windshield.

Photo from LG

For example, when approaching a traffic signal, AI displays the remaining wait time above the signal, selectively providing only the most relevant information at that moment. In autonomous driving mode, the system analyzes the surrounding environment and generates corresponding visual scenes.

There will also be the Automotive Vision Solution, an advanced in-cabin sensing solution powered by LG's Automotive Vision System, designed to enhance safety while enabling context-aware, empathetic interactions and personalized content delivery.

The solution tracks driver movement, gaze direction, attention, clothing color, and gestures in real time, allowing the system to understand and respond to the occupant’s state. Through eye tracking and gesture control, the system expands the range of interest-based information, while anamorphic display graphics heighten immersion and realism.

Lastly, the In-Vehicle Entertainment Solution delivers personalized entertainment and interactive communication. By recognizing scenery outside the vehicle, AI can display photos linked to past memories associated with that location on the window display.

During long journeys, AI recommends content tailored to individual tastes, providing entertainment that turns miles into moments. In another scenario, if a restaurant staff member communicates using sign language, AI interprets the gestures into on-screen text to support smooth, two-way communication.

LG AI-Powered In-Vehicle Solutions will be on display at the company's booth during CES 2026 from January 6-9 (#15004, Las Vegas Convention Center).

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