TCL taps Kathryn Bernardo as brand ambassador for the 4th straight year

World's Triple Global Top 1 TV Brand and the leader in Fresh Air AC sales TCL revealed that the company has renewed its partnership with Kathryn Bernardo for the fourth (4th) straight year.

From left to right: VCM's Francis Vidanes, "Asia's Superstar" Kathryn Bernardo, TCL Deputy Marketing Director Shae Yu Xiaoling, and TCL Brand Manager Joseph Cernitchez.

TCL partners with Kathryn Bernardo once more

Under the partnership, the 29-year-old Filipina actress will reprise her role as the brand's endorser in the Philippines.

According to TCL, this partnership highlights the shared pursuit of excellence, seamlessly merging TCL's world-class innovation with the "country's brightest star" to continue "Inspiring Greatness" across the nation.

The partnership was formalized in contract-signing ceremony held in Pasay on January 30.

TCL's Deputy Marketing Director Shae Yu and Brand Manager Joseph Cernitzchez attended, along with Kathryn's management team.

Kathryn Bernardo has become integral to the TCL brand in the Philippines. Her credibility, consistency, and influence reflect our pursuit of excellence. We are excited to strengthen this partnership and create campaigns that continue to inspire Filipinos nationwide. Her connection with audiences helps bring TCL's innovation and values closer to everyday Filipino homes, said TCL Brand Manager Joseph Cernitchez. 

TCL said that Kathryn's decision to renew was a natural one, having witnessed and contributed to the brand’s meteoric rise over the last four years. They noted Kathryn's excitement for this next chapter, pointing out that her own journey reflects TCL’s rise from challenger to global leader.

Bernardo also shared that her partnership with TCL is personal. As she enters her "adulting" stage, she has chosen to fill her home with the products she represents, underscoring how TCL supports her as "a modern, independent woman."

I feel so blessed to have a home powered by innovation I can truly depend on. It’s definitely made me even more of a home buddy! There’s nothing I love more than staying in and getting lost in the incredible picture quality of my TCL QD-Mini LED TV, she added. 

At home, Kathryn's companion her TCL FreshIN 3.0 Airconditioner, designed to bring next-gen comfort to her space. With voice control, the FreshIN follows her every command, making relaxation truly seamless.

Kath for TCL year 4

She also has the TCL Super Drum C682 washer and dryer with intuitive controls. With just a few taps, she starts the cycle—leaving the C682 to handle the rest so she can focus on other things. Moreover, TCL said that Kath also enjoys the sleekness of its TCL Free Built-In Refrigerator to keep kitchen goodies fresh.

What do you guys think? Is Kathryn Bernardo still the right choice for TCL?