TCL unveils latest Smart TVs, Washers, Aircons, Refrigerators at Automatic Centre, Mandaluyong

TCL introduced smart home appliances at Automatic Centre Sheridan, Mandaluyong

TCL 4K TV at Automatic Centre

Big savings for appliances

TCL Electronics, which holds the top position among panel TV brands in the Philippines and operates as a global manufacturer of televisions and air conditioning units, has entered a partnership with Automatic Centre, a local appliance and electronics retailer with 70 years in the industry. 

Discounted TV and Refrigerators

The collaboration was marked with an in-store event on March 25 at the retailer's Sheridan, Mandaluyong branch.

TCL CEO Peter Chen said, Joining forces with Automatic Centre is a milestone moment for TCL Philippines. We have immense respect for their 70-year standing as a pillar of the local appliance industry. Our goal is to infuse our latest technological breakthroughs in their Sheridan branch, and we couldn't be more excited to embark on this journey of innovation together.

The event featured a partnership ceremony attended by representatives from both companies. From TCL, those present included Sales Director Cyd Montebon, Display & Trade Promotion Supervisor Rexel Abeleda, Brand Manager Joseph Cernitchez, Retail Manager Jay-R Calubaquib, and Sales Manager Jean Ann Barra. 

TCL and Automatic Centre ribbon-cutting ceremony

Automatic Centre was represented by AVP for Financing Ragny Sacdalan, Merchandising Head Cheng Del Mundo, Marketing Head Pearl Perlada, and Branch Control Manager Cha Tayag.

TCL Washers and Air Conditioners

Automatic Centre Marketing Head Pearl Perlada led a walkthrough of TCL's product displays during the event.

This partnership marks a transformative chapter for Automatic Centre Sheridan, and we are thrilled to usher in this new era of innovation. This debut is merely the first step in a larger vision; it is the beginning of a series of exciting milestones designed to redefine the appliance shopping experience for our loyal customers, Pearl Perlada, Automatic Centre Marketing Head, expressed.

To coincide with the launch, TCL ran a limited-time promotional sale from March 25 to April 5 across Automatic Centre locations. 

Discounted items included:

50-inch 4K QLED Google TV - PHP 27,993 - (PHP 16,798 discounted price)

17.8 cu.ft. Side-by-side no-frost inverter Refrigerator - PHP 59,998 (PHP 26,698 + free blender)

7.5 kg. Top Load Washing Machine - PHP 12,993 SRP (PHP 8,498 discounted price + free blender)

10.5/7 Kg. Combo washer and Dryer Inverter Washing Machine - PHP 42,993 (PHP 29,398 + free blender and mini ref)

1.5 HP Inverter Window air conditioner - PHP 29,498 (PHP 18,998 discounted price)

1 HP inverter split-type air conditioner at PHP 34,493 (PHP 24,993 discounted price)

TCL Retail Manager Jay R. Calubaquib concluded, "We are committed to introducing even greater technological innovations to the floors of Automatic Centre, ensuring our customers have access to the future of smart living. This launch is only the beginning; we have an exciting roadmap of developments in the coming days, so we invite everyone to stay tuned.

Again, you may head to official TCL stores, visit the Automatic Centre, Sheridan Mandaluyong branch.

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