ICYMI: Spotify Reserved holds concert tickets for the platform's most dedicated fans

The new Premium feature lets superfans skip the general sale and secure tickets first.

Courtesy: Spotify

Real fans, real seats

Spotify has introduced a feature that will allow users to hold tour tickets for them.

The new feature, called Reserved, is available to eligible Spotify Premium subscribers (ages 18+), starting in the U.S. Through this service, Spotify will identify an artist’s most dedicated fans and hold two tour tickets for them. Eligible fans get a reserved window to purchase before the general sale.

With Reserved, Spotify will be the only audio streaming service where your fandom is rewarded with two tour tickets reserved for fans like you, because real fandom deserves a real seat at the show, the music platform said.

Spotify said it will identify real fans based on factors like streams, shares, and other Spotify activity, and will also monitor the activity of Premium users to ensure these are real human fans and not bots.

By inviting validated fans through Reserved, we will help ensure more tickets reach the most engaged listeners, Spofify said.

Availability will vary by artist, tour, and location. Eligibility is based on engagement with the artist on Spotify and location.

The Reserved feature will start this summer with newly announced tours for select artists. From there, Reserved will expand to more tours of all sizes.

When it's available, here's what to expect:

• If you're eligible for tickets, you'll receive an email and an in-app notification. To make sure you don’t miss your offer, turn on notifications for live concerts and events, keep your app updated, and enable location settings for Spotify.
• Up to two concert tickets on the tour will be available for you to purchase during a dedicated timeframe (about a day). Complete your purchase on a ticketing partner’s platform during that window.
• Reserved offers are based on the tour’s locations, so if a tour isn't coming to your area, you may not receive an offer. If you do receive one, you can buy tickets for any show on the tour and you'll choose your date, location, and seats at checkout. Ticket types, seating options, and availability will vary by show.

The platform said it is working with more than 40 ticketing partners and offers features like Concerts Near You and Venue Search to make it easy to find shows and follow the venues fans love.

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Source: Spotify