NBA, Salmon ink multi‑year deal in PH to deepen fan engagement

Fast-growing fintech player Salmon is the newest official partner of the NBA in the Philippines.

Salmon x NBA w/ NBA legend Jason Kidd

Salmon x NBA Philippines

The  National Basketball Association (NBA) and Salmon inked a multi‑year marketing partnership, unveiled at NBA House Philippines 2026 presented by Gatorade in Makati City.

It was attended by NBA executives Sheila Rasu and Ed Winkle, alongside Salmon co‑founders George Chesakov, Pavel Fedorov, and Raffy Montemayor.

With the partnership, Salmon will connect with millions of Filipino fans through NBA‑themed promotions, fan events, and branded premiums. 

Salmon booth at the NBA House

They recently had a FREE immersive basketball experience at SPACE, One Ayala, August 29 to 30. Beginning next season, the Salmon will be the Presenting Partner of NBA 3X Philippines Open, a 3‑on‑3 tournament featuring men's and women's teams with authentic NBA entertainment.

NBA legends Jason Kidd and Lauren Jackson present at the event

Basketball is a part of our daily lives as Filipinos, from the courts in our barangays to the TV screens in our homes, and it is woven into the country's cultural fabric, said Montemayor. We want Salmon to work the same way: a reliable partner that is present for everyday money moments and a brand that brings people together. Aligning with the NBA, one of the most recognizable brands in the world, is a natural, strategic move to connect with Filipinos through something they love.

Salmon shares our commitment to using the power of basketball to bring Filipinos together and we couldn't be more excited to work together to create new touchpoints for NBA fans across the country, said Rasu. We look forward to joining forces in an effort elevate NBA-themed experiences at events like NBA House and NBA 3X Open that celebrate their passion for the game.

NBA games in the Philippines are available on One Sports, RPTV, NBA TV Philippines, and streaming platforms Disney+, Pilipinas Live, Prime Video, and NBA League Pass. Fans can also follow localized NBA social accounts and shop official merchandise at NBA Stores in GH Mall, SM Mall of Asia, SM Megamall, and online at NBAStore.com.ph.

To recap, Salmon is a financial technology group operating in the Philippines that provides AI-driven and data-backed consumer credit, lending, and banking services.

Those interested may download the Salmon app via the App Store and Google Play.