Transsion is still on top in PH; HONOR enters the top 5 for the first time, budget phone segment collapses

Omdia recently revealed the latest shipment numbers in Southeast Asia in Q2 2026, including the Philippines.

Top 5 brands in SEA per country

Top 5 brands in PH, SEA

It showed the top 5 players in the Philippine market, headlined by Transsion Holdings at the top with 33% market share, the brand behind TECNO, Infinix, and itel. Transsion is followed by Xiaomi at number 2 with 22%, Samsung at number 3 with 16%, HONOR at number 4 with 10%, and OPPO at number 5 with 10%.

HONOR has entered the country's top five for the first time, underscoring its rise in the mid‑range and premium segments—driven by strong marketing that highlights durability, AI innovation, and standout features.

Entry-level supply dwindles

However, the entire region suffered a 23% year-on-year slump in Q2 2026, the steepest decline in over a decade, thanks to the global memory shortage and price hikes.

The effect is bad. First, the sub-PHP 5,000 segment (around USD 100) collapsed. OPPO and vivo nearly cut all their ultra-affordable models. Even Transsion recorded a 47% decline in its sub-USD 100 shipments in Southeast Asia.

The USD 100 to 199 segment grew from 32% to 39% as sub‑USD 100 phones were repriced upward. One example is vivo, which moved its entry-level model above USD 100 in most markets.

To read Omdia's full report, visit this link.