Smart Padala Unveils New Logo, Endorser, And Campaign To Further Strengthen PH Economy
|Smart Padala with their new endorser, Angel Locsin|
Remittances from overseas Filipino workers (OFWs), in particular, reached $25.8 billion in 2015 and accounted for 9.8% of the country’s economic output last year.
“Opportunities in this industry remain huge as there is a still vast need to service the gaps for the unbanked and uncarded Filipinos. We are sustaining Smart Padala’s momentum as the leading mobile remittance service in the country through our new brand campaign, more pervasive on-ground presence with our flagship stores, enhanced services, more partnerships and inclusive innovations. Through these efforts, we hope to drive financial inclusion as we also grow our business,” said Orlando B. Vea, president and CEO of PayMaya Philippines and Voyager Innovations.
Thanks to their many partner stores near your homes, it also removes travel time and additional transportation cost to reach traditional financial services.
Mobile money as driver for progress
It includes: international remittance, bills payment and as fulfillment center for other upcoming financial technology services. They also started deploying new consumer oriented promos like "Padalang Padalow" that has lower fees and incentives to Padala partners.
“Underlying this campaign is our commitment to provide financially inclusive services, a mission that remains unchanged since we launched the brand ten years ago. What has further grown is the increasing use case of mobile as a tool for socio-economic progress. From just being a tool for communications, the use of mobile for financial services is helping individuals, families, businesses and communities," said Benjie Fernandez, co-COO of PayMaya Philippines and COO of Voyager Innovations.
Financial inclusion through innovation
“PayMaya Philippines continues to take an active role in accelerating financial inclusion in the Philippines through inclusive innovations. We have transitioned from a SIM-based, telco-based platform to an app-enabled, over-the-top digital platform to serve more users, with an eye not just in the Philippine market but beyond,” said Paolo Azzola, Managing Director and co-COO of PayMaya Philippines.
Given all those good initiatives, Smart Padala will only to continue to service Filipinos better. As an end goal, make our lives, economy, and everything better in the future.