Smart Padala Unveils New Logo, Endorser, And Campaign To Further Strengthen PH Economy

Just like the rest of the PLDT group, PayMaya (formerly Smart eMoney, Inc.) unveiled the latest logo of Smart Padala, celebrity endorser, and brand campaign to further strengthen the economy of the Philippines.

Smart Padala with  their new endorser, Angel Locsin

Coupled with strong remittance volumes here and outside of the country, the confidence of investors and consumers is growing. Being the number 1 and the first in mobile remittance, Smart Padala plays a vital role in keeping transactions smooth and safe.

Remittances from overseas Filipino workers (OFWs), in particular, reached $25.8 billion in 2015 and accounted for 9.8% of the country’s economic output last year.

By the end of 2016, the company expect a 200 billion volume of overall transaction using PayMaya digital payments wallet app, PayMaya Business and trade payment solutions, and Smart Padala's money transfer / remittance service.

That's one of the reasons why they stated that Smart Padala will expand to be better in giving smooth, safe, and reliable services.

“Opportunities in this industry remain huge as there is a still vast need to service the gaps for the unbanked and uncarded Filipinos. We are sustaining Smart Padala’s momentum as the leading mobile remittance service in the country through our new brand campaign, more pervasive on-ground presence with our flagship stores, enhanced services, more partnerships and inclusive innovations. Through these efforts, we hope to drive financial inclusion as we also grow our business,” said Orlando B. Vea, president and CEO of PayMaya Philippines and Voyager Innovations.

This is just the right time as mobile mobile has that immense potential in changing the lives and livelihoods around the world according tot he report by GSMA. Why? It's secured, convenient, and fast. It can also be accessed easily by anyone as majority of the population here in the Philippines have smartphones.

Thanks to their many partner stores near your homes, it also removes travel time and additional transportation cost to reach traditional financial services.

Smart Padala also showcased their campaign that their service is the most accessible, convenient, innovative, and relevant mobile money remittance service in the country.

Mobile money as driver for progress

Aside from the ever growing 15,000 Smart Padala partner centers, Smart Padala also started rolling out their rebranded flagship stores in the country to have stronger presence and offer other services.

It includes: international remittance, bills payment and as fulfillment center for other upcoming financial technology services. They also started deploying new consumer oriented promos like "Padalang Padalow" that has lower fees and incentives to Padala partners.

“Underlying this campaign is our commitment to provide financially inclusive services, a mission that remains unchanged since we launched the brand ten years ago. What has further grown is the increasing use case of mobile as a tool for socio-economic progress. From just being a tool for communications, the use of mobile for financial services is helping individuals, families, businesses and communities," said Benjie Fernandez, co-COO of PayMaya Philippines and COO of Voyager Innovations.

Financial inclusion through innovation

“PayMaya Philippines continues to take an active role in accelerating financial inclusion in the Philippines through inclusive innovations. We have transitioned from a SIM-based, telco-based platform to an app-enabled, over-the-top digital platform to serve more users, with an eye not just in the Philippine market but beyond,” said Paolo Azzola, Managing Director and co-COO of PayMaya Philippines.

Aside from the above-mentioned improvements, PayMaya Philippines also introduced Smart Padala Pick-Up Anywhere enhanced service last December. It allows consumers to send money to anyone regardless of mobile networks and can be redeemed at any Smart Padala center nationwide.

Given all those good initiatives, Smart Padala will only to continue to service Filipinos better. As an end goal, make our lives, economy, and everything better in the future.