Huawei Jumps To Number 72 Spot On The Interbrand Best Global Brands Report This 2016!
|Huawei building, photo source: Wikipedia|
According to Interbrand, “Huawei is once again a highlight in the 2016 Best Global Brands report released by Interbrand. Its brand value, approximated at USD $5,835 million, increased by 18% compared to a year ago. In Interbrand's annual report, it is also one of the fastest rising brands in the technology sector, climbing from #88 to #72 in ranking. Huawei's significant progress stems from the belief that customers always come first, and the persistence in providing value-driven products and services. Through its brand campaign, Huawei illustrates how innovative ICT products, services and solutions can build a better connected world. In particular, the brand is currently enjoying rising awareness in Europe, a key market for the brand’s carrier and enterprise businesses, as well as its aggressive expansion and innovations in the consumer space. This year, Huawei has launched a series of products that have raised its profile. Huawei has been a leader in China for some time, and now has begun to establish a global strategy presence.”
“Huawei wants to build a better connected world – an intelligent world with ICT as its cornerstone, particularly cloud, software-defined networks, the Internet of Things and artificial intelligence,” said Kevin Zhang, President or Huawei Corporate Marketing. "A commitment to staying customer-centric and creating value for customers forms the foundation of Huawei's brand. Huawei adheres to the principle of open collaboration and shared success, accelerating the development of an intelligent digital society.”
“Our improved Interbrand ranking validates Huawei’s strategy of focusing on delivering groundbreaking technologies to meet our customers’ needs and desires. The Huawei brand is increasingly recognized and appreciated by consumers around the world,” said Glory Zhang, Chief Marketing Officer of Huawei Consumer Business Group. “Huawei maintains a careful balance of being a bold innovator as well as a rising challenger in the global market, and we have seen success out of our focus on R&D, product quality and customer satisfaction.”