Due to its steady revenue growth, innovations, and continued invest in R&D, Huawei now ranks higher at Interbrand's Best Global Brands report this 2016!
|Huawei building, photo source: Wikipedia|
Since being recognized as the first mainline Chinese brand as a Best Global Brand last 2015, Huawei has continued its growth for the past two years. Based on the report, coming from number 88 last 2015, the Chinese telecom giant moved 16 spots up to number 72 this year.
According to Interbrand, “Huawei is once again a highlight in the 2016 Best Global Brands report released by Interbrand. Its brand value, approximated at USD $5,835 million, increased by 18% compared to a year ago. In Interbrand's annual report, it is also one of the fastest rising brands in the technology sector, climbing from #88 to #72 in ranking. Huawei's significant progress stems from the belief that customers always come first, and the persistence in providing value-driven products and services. Through its brand campaign, Huawei illustrates how innovative ICT products, services and solutions can build a better connected world. In particular, the brand is currently enjoying rising awareness in Europe, a key market for the brand’s carrier and enterprise businesses, as well as its aggressive expansion and innovations in the consumer space. This year, Huawei has launched a series of products that have raised its profile. Huawei has been a leader in China for some time, and now has begun to establish a global strategy presence.”
As a result, the increasing brand influence of Huawei has translated into its steady revenue group. Beween 2011 and 2015, Huawei achieved CAGR of 18%, with a HUGE Group revenue last year of CNY 395 billion or roughly around USD 60.8 billion. With that amount, the Consumer Business group of Huawei was able to contribute CNY 129.1 billion (USD 19.36 billion) which is up to 72.9% from 2014.
If you can remember, the company was able to ship more than 108 million smartphones last 2015, up to 44 percent year-on-year.
“Huawei wants to build a better connected world – an intelligent world with ICT as its cornerstone, particularly cloud, software-defined networks, the Internet of Things and artificial intelligence,” said Kevin Zhang, President or Huawei Corporate Marketing. "A commitment to staying customer-centric and creating value for customers forms the foundation of Huawei's brand. Huawei adheres to the principle of open collaboration and shared success, accelerating the development of an intelligent digital society.”
Huawei is also continuing its development and innovations in its carrier business across the 4 core areas: business, operations, architecture and networks. The company is also driving the development of cutting-edge tech like 5G and IoT connectivity.
In the enterprise business, Huawei is rapidly evolving too. The company continues to develop open system and create collaborations with their customers and partners. As a result, enterprises are increasingly recognizing Huawei's innovative and industry leading products and solutions that's used in finance, power, transport, public security, education and media. Those includes: Huawei's cloud computing, storage, SDN products, Safe City and Electric Power IoT solutions
The consumer business group is one of their most exciting segment which maintained steady global growth. The flagship products that includes P9, Mate 8, Honor V8, and MateBook are well received globally. This strong growth is expected to continue through 2021 where the company will be the leading global smartphone brand.
“Our improved Interbrand ranking validates Huawei’s strategy of focusing on delivering groundbreaking technologies to meet our customers’ needs and desires. The Huawei brand is increasingly recognized and appreciated by consumers around the world,” said Glory Zhang, Chief Marketing Officer of Huawei Consumer Business Group. “Huawei maintains a careful balance of being a bold innovator as well as a rising challenger in the global market, and we have seen success out of our focus on R&D, product quality and customer satisfaction.”
One of their key to success is R&D, the company earmarks more than 10 percent of its annual sales revenue to research and development efforts where they established 16 research centers already. It includes: Huawei Aesthetics Research (technology with future fashion trends), Max Berek Innovation Lab in Wetzler, Germany (with Leica camera), and more than 10 open labs in China / Europe / other locations. The company has also launched a USD 1 billion Developer Enablement Program to support partners and application developers.