Report: Huawei Is Still The Number 3 Smartphone Brand In The World!
|Huawei had a strong 2016!|
Huawei's global strategy
“Huawei maintained third position with a record 10 percent global smartphone market share in Q4 2016, the first time the company has ever reached double figures. It was an impressive performance,” said Woody Oh, Director at Strategy Analytics. “Huawei’s overseas performance in markets like Western Europe is accelerating due to improved smartphone designs, more sophisticated marketing, and deeper retail distribution.”
Huawei has also established long-term and stable partnerships with thousands of distributors and retailers all over the world. As a result, their global public channel as a share of revenue increased to 71% in 2016, up 13 percentage points from 2015. The company now has more than 70,000 retailers globally.
"Huawei was a rising star in December 2016, an important achievement for Chinese companies,” said Tina Lu, Senior Analyst at Counterpoint Research. Commenting on Huawei’s aim to sell more smartphones than Apple in 2017, Lu added, “Performance in North America and Asian markets will be the key. If it can build on its strong position in Europe, Latin America, the Middle East and Africa, then it has a chance to accomplish this goal.”
On top of that, the company has extended their partnerships to lifestyle areas including design, fashion, entertainment, and sports marketing. They got Football icon Lionel Messi and Hollywood stars Scarlett Johansson and Henry Cavill to increase brand awareness.
According to a survey by IPSOS, Huawei's global brand recognition increased from 76% in 2015 to 81% in 2016 as users’ appreciation and recognition of Huawei's design aesthetics, fashion and creativity improved significantly.
Huawei was also hailed as one of Interbrand's 100 Best Global Brands for the second year at number 72. They were also ranked at BrandZ Top 100 Most Valuable Global Brands at number 50.
The other top 5 vendors includes Samsung, Apple, OPPO, and Vivo. At the top 5, 3 of them were Chinese brands with a total account of almost 20% of the global market share.