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Smart boosts 4G LTE to LTE-A in Boracay, will hold Love Boracay festival

Smart Communications Inc. recently boosted their mobile data connectivity service in the newly rehabilitated Boracay Island.
Smart upgrades 4G LTE to LTE-A in Boracay, will hold Love Boracay festival
Boracay beach front after the rehab

4G LTE-A experience in Boracay

Smart said that it has already deployed 4G LTE to 83 percent of its Boracay sites. 80 percent of those sites have been upgraded to 4G LTE-Advance also known as LTE-A.

The result? Both residents and tourists will enjoy boosted 4G LTE connectivity in Boracay for faster mobile data experience, better video viewing, mobile gaming, and more. It can also support sustainable tourism on the island.

Local entrepreneurs can also leverage social media to boost their respective businesses now that Boracay has been reopened to tourists,  said Mario G. Tamayo, PLDT and Smart senior vice president for Network Planning and Engineering, adding that with better connectivity, searching and booking restaurants, hotels and other activities online are just a tap away.

Smart will also stage the "Love Boracay" festival from April 6 to May 1 to showcase the improvements on the island after its closure for rehabilitation last year.

To enjoy LTE in the area, Smart users are encouraged to upgrade to an LTE capable smartphone and LTE SIM.

Smart also said that they will continue the upgrades in Boracay and nearby Islands. This effort is a part of the company's expansive fiber network upgrade which provides high-capacity links to cellular base stations.

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